TT
WENTYWENTY
FF
IRSTIRST
CC
ENTURYENTURY
CC
HALLENGESHALLENGESININ
SS
TRATEGICTRATEGIC
MM
ANAGEMENTANAGEMENT
Presented byOsama Riaz L1S08MBEX2027Javed Iqbal L1S09MBEX2042
II
NTRODUCTIONNTRODUCTION
Strategy Basically makes a bridge among thesequestions:
'w
hat is strategy?
'w
here are
w
e today?
'w
here
w
e
w
ant to go in future?
',
and
'
ho
w
w
e cango there?
'
THE ART OR SCIENCE ISSUE
THE VISIBLE AND HIDDEN ISSUE
THE TOP-DOWN OR BOTTOM-UP APPROACH
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Twenty First Century Challenges in Strategic Management
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