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Innovate the Steve Jobs Way_7 Principles

Innovate the Steve Jobs Way_7 Principles

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Published by Signa Strom
7 principles for innovation in the market place that Steve Jobs recommends and follows for business and product success.
7 principles for innovation in the market place that Steve Jobs recommends and follows for business and product success.

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Published by: Signa Strom on Jun 30, 2011
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06/30/2011

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Innovate the Steve Jobs Way
7 insanely different principles for breakthrough success
C a rm ine G a lloColumnist,BusinessWeek.com
 
There are very few people in the world today more closely associated with innovation than Apple co-founder, SteveJobs. He is the classic American entrepreneur — starting his company in the spare bedroom of his parents’ houseand pioneering the development of the first personal computer for everyday use. Jobs was fired from the companyhe had started but he returned in 1997 . It was 12 years later, and Apple was close to bankruptcy . Jobs not onlysaved the company but in the next 10 years reinvented not just one industry but four — computing, music,telecommunications and entertainment (let’s not forget he’s the CEO of a little company called Pixar).In 2010, Fortune magazine named Jobs the CEO of the Decade. Also, the famed New York Times columnist ThomasFriedman wrote a column in which he declared America needs more jobs — Steve Jobs. He meant that innovationand creativity must be nurtured and encouraged to help the United States and other countries emerge from theglobal recession. Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles thatdrive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Jobsthroughout his career and, more important, principles you can adopt today to “think different” and reinvent yourcompany, product or service. 
Introduction
 
In 2005, Steve Jobs told Stanford University’s graduating class that thesecret to success is having “the courage to follow your heart andintuition.” Inside, he suggested, you “already know what you truly wantto become.” Jobs has followed his heart his entire career, and thatpassion, he says, has made all the difference. It’s very difficult to comeup with new, creative ideas that move society forward if you are notpassionate about the subject. “I think you should go get a job as a busboy or something until you findsomething you’re really passionate about,” Jobs once said. “I’mconvinced that about half of what separates successful entrepreneursfrom the non successful ones is pure perseverance. . . Unless you havea lot of passion about this, you’re not going to survive. You’re going togive up.” How to do find your passion? Passions are those ideas that don’t leave you alone. They are the hopes, dreams and possibilities that consume your thoughts. Follow those passions despite skeptics and naysayers,who do not have the courage to follow their dreams. 
Principle One: Do what you love.

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