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SAP_Business_One_StartGo

SAP_Business_One_StartGo

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Published by Rui Pereira
Attacking the lower end of the SME market
Generating more New Names with SAP Business One Starter Package

Stéphane Mermet, VP SAP Business One go-to-market Date

Introduction

Goal: Address the lower SME market (=1-5 users) Opportunity: New market segment = new revenue + New Names + future up-sells Background: Successful start&go promotion in 2009.
~50% of the New Names were start&go based!
© 2011 SAP AG. All rights reserved / Page 2

Idea

Permanent ³locked down´ offering as an affordable so
Attacking the lower end of the SME market
Generating more New Names with SAP Business One Starter Package

Stéphane Mermet, VP SAP Business One go-to-market Date

Introduction

Goal: Address the lower SME market (=1-5 users) Opportunity: New market segment = new revenue + New Names + future up-sells Background: Successful start&go promotion in 2009.
~50% of the New Names were start&go based!
© 2011 SAP AG. All rights reserved / Page 2

Idea

Permanent ³locked down´ offering as an affordable so

More info:

Categories:Types, Brochures
Published by: Rui Pereira on Jun 30, 2011
Copyright:Attribution Non-commercial

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11/12/2012

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Attacking the lower end of the SMEmarket
Generating more New Names with SAP BusinessOne Starter PackageStéphaneMermet, VP SAP Business One go-to-marketDate
 
© 2011
SAP AG. All rights reserved / Page
2
I
ntroduction
Goal: Address thelower SME market (=1-5 users)Opportunity: New market segment = newrevenue + New Names + future up-sellsBackground: Successfulstart&gopromotion in 2009.
~5
0%
of the New Names were start&gobased!
 
© 2011
SAP AG. All rights reserved / Page 3
I
dea
P
ermanent ³locked down´ offering as anaffordable solution for lower SME market
L
imited user in the price list (³starter package´) as of April: µThis is it!¶
Upgrade to ³standard´ SAP Business One at anytime
Will allow partners to offer a fixed price / scope SAP Business One

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