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EUROPEAN COMMUNICATION MONITOR 2011

EUROPEAN COMMUNICATION MONITOR 2011

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Published by Krunoslav Vidic
Most comprehensive analysis of communication management and public relations worldwide with 2,209 participating professionals from 43 countries. Research topics in 2011: Decision making, leadership style, role enactment; power of communication departments; ROI of communication; trust; development of disciplines and communication channels; social media governance, skills and activites; qualification needs; salaries; credibility of public relations and alternative concepts for the profession.
Most comprehensive analysis of communication management and public relations worldwide with 2,209 participating professionals from 43 countries. Research topics in 2011: Decision making, leadership style, role enactment; power of communication departments; ROI of communication; trust; development of disciplines and communication channels; social media governance, skills and activites; qualification needs; salaries; credibility of public relations and alternative concepts for the profession.

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Published by: Krunoslav Vidic on Jul 01, 2011
Copyright:Attribution Non-commercial

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07/29/2011

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Overview03Research design and socio-demographic analysis09Credibility of public relations and alternative concepts20Decision making, leadership style and role enactment33Power of communication departments47ROI of communication68Strategic issuesand trust76Development of disciplinesand communicationchannels84Socialmedia: Governance, skillsand activities95Future qualification needs and training111Salaries124Annex (references, authorsand advisoryboard, imprint) 132
 
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