Marketing Management’s job is to create “ customer value and satisfaction “Marketing environment depends on two factorsa) Macro Environmentb) Micro EnvironmentMacro environment consists of factors such as1) Political2) Environmental3) Economic4) Cultural5) TechnologicalMicro environment consists of factors such as1) Suppliers2) Customers3) Intermediaries4) Technology Partners5) Competitors
TYPES OF CUSTOMER MARKETS
a) Consumer Marketb) Business Marketc) Reseller Marketd) Govt Markete) International Market===================================================================
BUSINESS MARKET BUYING PROCESS AND BUYING BEHAVIOUR
● Business customer buying decision are made within the framework of a strategic ,problem soling partnership●In business markets, rather than selling to large no. of small buyers, people sell to fewbuyers but with large quantity . e.g. Good year selling tyres to automobile manufacturers●Business market has derived demand i.e. demand actually depends on the demand of end consumer goods.●Its also has inelastic demand which means not influenced by fluctuation in prices.