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Nealy Responsibilities

Nealy Responsibilities

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Published by DallasObserver
Kathy Nealy memo.
Kathy Nealy memo.

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Categories:Types, Research
Published by: DallasObserver on Jul 01, 2011
Copyright:Attribution Non-commercial

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07/01/2011

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Background Information of Kathy Nealy’s Role In The Campaign:
Established in 1982, Kathy Nealy & Associates is a high-profile, Dallas-based consultingfirm specializing in public affairs and community relations. The firm has advised manycorporations and helped organize presidential campaigns, tours for foreign dignitaries,and support for community initiatives on a local, state, national and international level.Recent political clients include Elba Garcia for County Commissioner, Clay Jenkins forCounty Judge, the Dallas Convention Center Hotel Campaign, the Parkland BondCampaign, Max Wells for Mayor Campaign and the Dallas Cowboys stadium election.The firm has also served former Mayors Ron Kirk and Starke Taylor.Kathy Nealy was retained by the Mike Rawlings for Mayor Campaign to handle politicalconsulting and to build and manage a grassroots organization for the Mike Rawlingscampaign in the Southern Sector. As a grassroots consultant to the campaign, providingpolitical strategy, message development and creating a timeline and budget for theSouthern Sector grassroots campaign, Ms. Nealy was paid a monthly fee in the amount of $15,000.Upon approval of the strategy and budget, Ms. Nealy was responsible for overseeing thedevelopment and execution of a grassroots effort that included:
Neighborhood walk program
, including hiring and managing of 40-50 paid walkers tocontact 100,000 voting households over a 6-week period in City Council districts 4,5, 7& 8. These walkers would also be responsible for delivering door hangers and collectingyard sign locations.
Paid phone bank
, including hiring and managing for a phone bank of 8-10 live phonecallers to call approximately 80,000 targeted municipal and presidential voters in the CityCouncil districts 1, 2, 3, 4, 5, 6, 7 & 8.
• Sign distribution
, including the delivery of yard signs that were identified via walkers,phone calls, internet and direct mail reply devices, and including the placement andinstallation of large 4X4 signs at key high-traffic areas and intersections.
Outreach to community leaders
, including religious leaders, who may endorse on apersonal basis (but not on behalf of their organization). This included setting up one-on-one meetings and briefings to educate Mr. Rawlings on key issues, scheduling visits toexisting community meetings like HOA and Crimewatch groups, and key stakeholderevents (like the African American educators dinner and similar events)
Assisting with earned media
, including gathering community and religious leaders fora press event, and earned media placement on targeted venues like the Robert AshleyShow on KHVN.
Early voting and election day GOTV
, including making contact with voters identifiedvia the walk and phone programs, and hiring and overseeing poll greeters for the toppolling locations.

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