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Table Of Contents

1.1 Introduction of Industrial Goods Marketing
1.2 Problem Statement
1.3 Research Objective
2.1.1 Definitions of Industrial Goods
2.1.2 Definitions of Industrial Marketing
2.3Difference Between Consumer And Industrial Marketing
2.4 Importance Of Industrial Marketing
2.5 Types of Industrial Customers
2.6 Industrial Products And Services
2.7 Industrial Product Lines
2.8 Industrial Product Life Cycle & Strategies
2.9 Marketing Strategies for Industrial Products at different stages of PLC
2.10 Planning Strategies For Industrial Marketing
2.11 Market Strategies For Industrial Marketing
2.12 Positioning Strategies For Industrial Marketing
2.13.1 Market Consequences
2.13.2 Product Consequences
2.13.3 Buyer Behaviour
2.13.4 Service Consequences
2.13.5 Channel Consequences
2.13.6 Promotional Consequences
2.13.7 Pricing Consequences
2.14 The impact of the Internet
2.15 Various Marketing Strategies for Industrial Goods
3.1 RESEARCH DESIGN
3.2 DATA COLLECTION METHODS
3.3 DATA PRESENTATION
4.1 Case Study-1
4.2 PROBLEM STATEMENT
4.3 SWOT ANALYSIS
4.4 HYPOTHESIS
4.5 FINDINGS
4.6 Case Study-2 SAMSUNG
5.1 CONCLUSION
5.2 BIBLOGRAPHY
5.3 REFERENCES
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SAGAR

SAGAR

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Published by Suraj Dubey

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Published by: Suraj Dubey on Jul 02, 2011
Copyright:Attribution Non-commercial

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07/18/2013

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