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MPS BAB 5

MPS BAB 5

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Published by Christopher Holmes

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Published by: Christopher Holmes on Jul 02, 2011
Copyright:Attribution Non-commercial

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01/08/2013

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Product and Service StrategyProduct and Service Strategyand Brand Managementand Brand Management
Kelompok 7:Fernandez2007-021-087Beddy Boy Candra2008-021-007Monica Widjaja2008-021-035Christopher2008-021-068
 
Offerings PortfolioOfferings Portfolio
Offering adalah : Manfaat & kepuasaan yangdisediakan oleh perusahaan kepada targetpasarOfferings terdiri dari:
y
Produk atau jasa (physical entity)
y
 Jasa
y
Serta hal yang berkaitan dengan produk atau jasa tersebut
 
Offerings Framework Offerings Framework 
y
Potensialdalammenganalisispenawaranyang bersaing
y
Identifikasiapayang diinginkantarget pasar
y
Merancangsertamengembangkanproduk ataujasa
y
Dalam
offerings
tidakhanyamenyediaankebutuhanpembeliakantetapijugamemuaskanapayang selalumenjadikebutuhanpelanggan

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