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Table Of Contents

CERTIFICATE
ACKNOWLEDGEMENT
DECLARATION
Banking System in India
What is a Bank?
History of Banking in India
Phase I
Phase II
Phase III
Nationalisation
Liberalisation
Current scenario
SBI group
Private Sector Banks In India
List of Private Banks in India
ICICI BANK
History of ICICI Bank
International Expansion
About ICICI Bank
ICICI Bank today
Comprehensive range of products and services
ICICI Deposit Products
Saving Accounts
Senior Citizen Plan
Child Secure
Fixed Deposit
Recurring Deposit
ICICI Loan Products
Home Loan
Personal Loan
Four-wheeler Loan
Two-Wheeler Loan
International Debit and Credit cards
Travel Card
Credit Cards
Debit Cards
Debit Cards Market Share
Investments
Insurance
General Insurance
Life Insurance from ICICI Prudential Life Insurance
Demat Services
Percentage share (No. Of ATMs)
What makes ICICI different from its competitors
What is a Customer
WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT
Customer Retention: -
Importance of CRM: -
Benefits of CRM
Importance of CRM in Banking
The Need For CRM
How can CRM help Banks
CUSTOMER LIFE CYCLE
What is a High Net Worth Individual
CONCEPT OF 80: 20
Services provided by the ICICI bank to its HNI customers
ICICI Bank Phone Banking - Why Walk When you can talk
Mobile Banking
Special offers for HNIs
Objective of the Research
Research Design & Plan
QUESTIONNAIRE
Analysis & Interpretation
Conclusion
Recommendations
Learnings From ICICI Bank
Limitations
BIBLIOGRAPHY
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Published by Umang Mehra

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Published by: Umang Mehra on Jul 04, 2011
Copyright:Attribution Non-commercial

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