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Local Search for FE Colleges

Local Search for FE Colleges

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Local search marketing mini guide for further education colleges in the UK. Find out how to get listed and optimise your college in local search sites.
Local search marketing mini guide for further education colleges in the UK. Find out how to get listed and optimise your college in local search sites.

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Published by: Webyogi Digital Marketing on Jul 04, 2011
Copyright:Attribution Non-commercial

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10/08/2011

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This is one of a series of mini social media guides for further education colleges supported by the
(AOSEC) to help South East Colleges usesocial media effectively.
What is Local Search Marketing?
Local listings & SEOhave always been important for local marketing but now they’reessential for colleges. Why? Because…
Over 50%
of searchers use key phrases of 3 words or longer e.g.“Chichester College part time courses”
On Yahoo alone, 100 Million unique visitors per month search with “localintent” - (source:
Frazier Miller, GM of Yahoo Local 
)
Local results in organic search results and have taken up more space,pushing the organic listings further down the page.
With Google reporting that nearly30% of all mobile queries have some type of local intent, local search is no longer just an alternative to online yellowpages.It’s important to get listed on a range of local search sites & local directories. GooglePlaces makes it easy for people to make decisions about which local colleges tovisit. If your listing doesn’t have a 100% score, you will probably not be listed in thefirst local colleges that Google displays for local results.
web : www.webyogi.co.uk | call
:
07412 139341 | email : info@webyogi.co.uk
 
What do FE colleges need to do?
Make sure your Google listing has a 100% score
– There are morethan 20 different fields you in your Google Places listing and most collegesdon’t fill them all in
Add service
keywords in your listing description
– List one or two of theareas where your target market lives.
Encourage students & employers to write reviews on your Googleplaces listing
. Often the business with the most reviews is a winner. Onyour publicity, contact form, thank you page, on invoices, on email, say“We’d love it if you gave our college a review on Google/Bing/YahooLocal.”
Make sure you are listed in your local phone book
–Obvious, butGoogle looks to authority sources of data to build their database andcheck for local information. If you’re not listed here, it may affect your ability to rank on Google.
Get listed in the top local directories like
:
 
Benefits
Reach local audiences
Many directory listings are free
Things to consider 
Use your keywords in your listing title
Have the local destinationwithin your domain name.
web : www.webyogi.co.uk | call
:
07412 139341 | email : info@webyogi.co.uk

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