This is one of a series of mini social media guides for further education colleges supported by the
(AOSEC) to help South East Colleges usesocial media effectively.
What is Local Search Marketing?
Local listings & SEOhave always been important for local marketing but now they’reessential for colleges. Why? Because…
of searchers use key phrases of 3 words or longer e.g.“Chichester College part time courses”
On Yahoo alone, 100 Million unique visitors per month search with “localintent” - (source:
Frazier Miller, GM of Yahoo Local
Local results in organic search results and have taken up more space,pushing the organic listings further down the page.
With Google reporting that nearly30% of all mobile queries have some type of local intent, local search is no longer just an alternative to online yellowpages.It’s important to get listed on a range of local search sites & local directories. GooglePlaces makes it easy for people to make decisions about which local colleges tovisit. If your listing doesn’t have a 100% score, you will probably not be listed in thefirst local colleges that Google displays for local results.
web : www.webyogi.co.uk | call
07412 139341 | email : firstname.lastname@example.org