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Better together:Combining Traditionaland Digital Media
Giselle BodieCOO, Kantar Media Intelligence Europe
 
INTRODUCTION
 
Kantar Media – who are we?
 
Kantar Media monitors and measures mediaoutcomes worldwide in 50+ countries for 22,000 clients through our 4,500 mediaexperts
 
World leader in
 paid-for media
(advertising)monitoring and evaluation
 
European leader in
earned 
media (editorial)monitoring and evaluation
2
 
How is media consumptiontrending in Europe?How do we engage withconsumers and how do theyengage with the media?What weighting should wegive to traditional and newmedia channels?Let’s ask them...
UNDERSTANDING THE TRADIGITAL ENVIRONMENT
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