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35066700 Study of Distribution Channel Strategy of the Pepsico

35066700 Study of Distribution Channel Strategy of the Pepsico

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Published by: shininggguy02 on Jul 04, 2011
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08/07/2011

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“STUDY OF DISTRIBUTION CHANNEL STRATEGY OF PEPSICO FOR THE POSITIONING OF THE PRODUCT”
A DISSERTATION REPORTSUBMITTED TOWARDS PARTIAL FULFILMENTOFPOST GRADUATE OF DIPLOMA IN MANAGEMENT
 ACADEMIC SESSION 
(
2008-2010)
 
INSTITUTE OF TECHNOLOGY AND SCIENCEGHAZIABAD (U.P.)
 
SUBMITTEDTO: - SUBMITTED BY:-Dr. GOVIND PRASAD NIKHILESH Kr SINGHAsst. professor of PGDM 4th SemesterITS Ghaziabad. ITS Ghaziabad.
 
 
DECLARATION
I hereby declare that the project entitled “STUDY OF DISTRIBUTION CHANNELSTRATEGY OF THE PEPSICO FOR THE POSITIONING OF THE PRODUCT”was done by me under the guidance of Mr. Govind Prasad, Asst. Professor, Instituteof Technology& Sciences, in partial fulfillment of the requirement for the award of the degree of Post Graduate Diploma in Management.I assure that the work is original and has not been submitted earlier to this Institute or to any other institution. NIKHILESH Kr. SINGHPGDM STUDENT 4rth Semester ITS GHAZIABADDate:Place:
 
ACKNOWLEDGEMENT
There is always a sense of gratitude one expresses to others for the helpful and needyservice they render during all phases of life. I have completed this Project with thehelp of different personalities. I wish to express my gratitude towards all of them.I would also like to thank my mentor 
Asst. Prof. Dr. Govind Prasad
for steeringmy confidence and capability for giving me insight into my project by giving meexposure to the arena of competitive and real world.Lastly I would like to thank my parents and friends for their constant support duringthe duration of my Dissertation.I am highly indebted to
Prof Parul Malik (Chairperson, ITS Ghaziabad)
for  providing me an opportunity to work for the dissertation on wonderful topic
“STUDY OF DISTRIBUTION CHANNEL STRATEGY OF PEPSICOFOR THE POSITIONING OF THE PRODUCT”
I also thank 
Dr. Manoj Kumar Dash (Faculty guide),
ITS Ghaziabad who hassupported and guided me for the data collection, compilation and interpretation, withthe valuable insights into the completion of this project.Last but not the least my heartfelt love for my parents, whose constant support and blessings helped me throughout this project.

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