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Table Of Contents

Introduction
Online payment jargon
Setting up an internet merchant account
Find a bank to process your online payments
Using a payment-processing company
Selling through an online shopping mall
Related guides on businesslink.gov.uk
Related web sites you might find useful
Benefits of selling online
A basic online shop
An intermediate online shop
A sophisticated online shop
Planning your online shop
The law and selling online
Helping customers find your website
Avoid online pitfalls
Helplines
Identifying e-commerce opportunities
Identifying e-commerce opportunities
Trading partner relationships
Implementing e-commerce
Recognising the ongoing commitment
Who is involved in an e-commerce project?
E-commerce Regulations
Distance Selling Regulations
Provision of Services Regulations
The benefits of e-marketing
Stages in developing your e-marketing plan
The importance of brand and image
Building relationships with your customers
Getting the technology right
Implementing e-marketing
Implement e-marketing
Monitoring the effectiveness of your e-marketing campaign
E-commerce security issues
Areas covered by ISO/IEC 27001
Preventing problems from viruses, Trojans and worms
Identifying risks in e-commerce
Assessing the risks
Developing a risk-management framework
Risk avoidance and transfer
Reduction of threats and vulnerabilities
Related guides on businesslink.gov.uk
Related web sites you might find useful
What is an intranet?
Benefits of an intranet
What is an extranet?
Benefits of an extranet
Planning for extranets
Types of e-marketplace
Online auctions
Catalogues and directory listings
Benefits of e-marketplaces
Deciding if an e-marketplace is for you
The implications for e-purchasing
Automated order processing
Physical delivery of goods
Outsourcing the delivery of your goods
Delivering digital products
Meeting customer expectations
Lack of planning
Design and usability concerns
Content problems
Marketing considerations
Shopping cart problems
Order fulfilment issues
Security weaknesses
Email marketing
SMS marketing
Promoting your website
Getting the most out of search engines
Advertising and sponsorship
Sales promotions
Community building and social media
What is a search engine and how do they work?
What is a search engine and how do they work?
Submitting new websites to search engines
Search engine optimisation tactics
Researching keywords
Campaign creation
Setting campaign budgets
Writing effective copy for pay per click adverts
Choosing a pay per click agency
Tracking your pay per click campaign results
How online networks work
How to choose and join online networks
How to use online networks for marketing
Etiquette and online networks
Security and online networking
Checklist: online networking
How the web is changing
Web 2.0 tools
How Web 2.0 can be used for business
The future of the web and how it may affect your business
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Business Link - E_Commerce

Business Link - E_Commerce

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Published by Lilly Thompson

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Published by: Lilly Thompson on Jul 04, 2011
Copyright:Attribution Non-commercial

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01/06/2013

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