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SWOT or TOWS Analysis

SWOT or TOWS Analysis

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Published by Shinji

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Categories:Types, Business/Law
Published by: Shinji on Jul 05, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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SWOT is the acronym for strength, weakness,opportunities and strengths whereas TOWS is the acronym forthreats, opportunities, weakness and strengths both refers tothe same thing. SWOT or TOWS analysis use by the firm todevelop strategies or we can say possible set of strategies.Strategist prefer SWOT or TOWS because it gives alternativeset of strategies which help the firm to choose the strategiessuit the firm in terms of available resources.
 
TOWS or SWOT matrix as discussed consistof strength, weakness opportunities and threats,using these variety of strategies are developed.The most common tabular form of the SWOT orTWOS will be shown.

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