Selected Definitions of CRM 1
CRM is an information industry term formethodologies, software, and usually Internetcapabilities that help an enterprise manage customerrelationships in an organized way.s te process o managng a aspects ointeraction a company has with its customers,including prospecting, sales, and service. CRMapplications attempt to provide insight into andimprove the company/customer relationship bycombining all these views of customer interaction intoone picture.
Selected Definitions of CRM 2
CRM is an integrated approach to identifying,acquiring, and retaining customers. By enablingorganizations to manage and coordinate customerinteractions across multiple channels, departments,lines of business, and geographies, CRM helpsorganizations maximize the value of every customerinteraction and drive superior corporate performance.
Selected Definitions of CRM 3
CRM is an integrated information system that isused to plan, schedule and control the pre-salesand post-sales activities in an organization. CRMembraces all aspects of dealing with prospectsand customers, including the call center, salesforce, marketing, technical support and fieldservice. The primary goal of CRM is to improvelong-term growth and profitability through a betterunderstanding of customer behaviour. CRM aimsto provide more effective feedback and improvedintegration to better gauge the return oninvestment (ROI) in these areas.
MAR 4860 Lecture WorksheetChapter 1 Module 12