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Objective 3.01 Handouts

Objective 3.01 Handouts

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Published by heatherhaymer

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Published by: heatherhaymer on Jul 05, 2011
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6200/6600 Principles of Business and Finance Summer2010 Page195Name ____________________Class __________Date _________
Marketing in Your TownActivity
Directions: Identify businesses that performeach of the marketing functionsin your community. A business may perform more than one function. You may use resourcessuch as interviews of business representatives, a business directory, the Yellow Pages,the internet, newspapers, product container, etc.Marketing function: ______________________________________________________ Name of business: ______________________________________________________ Resource: _____________________________________________________________ Brief description of business services: _______________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ Marketing function: ______________________________________________________ Name of business: ______________________________________________________ Resource: _____________________________________________________________ Brief description of business services: _______________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ Marketing function: ______________________________________________________ Name of business: ______________________________________________________ Resource: _____________________________________________________________ Brief description of business services: _______________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ Marketing function: ______________________________________________________ Name of business: ______________________________________________________ Resource: _____________________________________________________________ Brief description of business services: _______________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ 
 
6200/6600 Principles of Business and Finance Summer2010 Page196
Marketing in Your TownActivityContinued
Marketing function: ______________________________________________________ Name of business: ______________________________________________________ Resource: _____________________________________________________________ Brief description of business services: _______________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ Marketing function: ______________________________________________________ Name of business: ______________________________________________________ Resource: _____________________________________________________________ Brief description of business services: _______________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ 
 
6200/6600 Principles of Business and Finance Summer2010 Page197Name ____________________Class __________Date _________
Creating or Improving Goods/Products and Services Organizer 
Directions: Provide a response for the listed items.Define marketing research: ______________________________________________________________________  ______________________________________________________________________ 1.Steps in marketing research:2. ___________________________________________________________________ 3. ___________________________________________________________________ 4. ___________________________________________________________________ 5. ___________________________________________________________________  ___________________________________________________________________ List the types of research studies: ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ Describe the parts of a product: ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________  ______________________________________________________________________ 

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