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Table Of Contents

Disclaimer
Who is Dan Lok?
Read What Other Famous Marketers & Entrepreneurs Have To Say About Dan:
Sales Psychology? That Stuff Doesn't Work On Me
"Psy-Ops" - For the Business Battlefield
Tactics on the Battlefield
Direct Mail Marketing
Talk the Talk
Tactics in Action…and then Some!
Let's Get Going
Forbidden Psychological Tactic #1 – Curiosity
Curiosity in Action
Forbidden Psychological Tactic #2 – Authority
Forbidden Psychological Tactic #3 – Consistency
If It Ain't Broke…
Hamburger Heaven
Conquering Consistency
Not Too Little, Not Too Much
Forbidden Psychological Tactic #5 – Social Proof
Monkey See/Monkey Do
Follow the Leader
Peer Identification
Creating Social Proof
Forbidden Psychological Tactic #6 - Commitment
Be the Camel
Step By Step
Forbidden Psychological Tactic #7 – Fatal Flaw
Don't Be Shy
The Age of Reason
Forget "Please," the Magic Word is BECAUSE
Forbidden Psychological Tactic #8 – Fear
Who uses fear to sell? Everyone!
The Four Faces of Fear
Forbidden Psychological Tactic #9 - Emotion
Hearts and Minds
Don't Forget to Make the Sale
Different Strokes for Different Folks
Forbidden Psychological Tactic #10 – Logic
Ask Mr. Webster -- What is Logic?
Forbidden Psychological Tactic #11 – Greed
The Age Old Question
The Litmus Test
Forbidden Psychological Tactic #12 – Credibility
Once Burned, Twice Shy
A Winning Strategy
"Power Tools" to Make the Walls Come Tumbling Down
Just The Facts Ma'am
He Said/She Said
Your "Panel" of Experts
Credibility Guaranteed
Forbidden Psychological Tactic #13 – Uniqueness
Your Competitor is Good…But You're Better!
I Said It First!
No One Wants to Be Misunderstood
Thank You For Being A Friend
Forbidden Psychological Tactic #15 – Enthusiasm
Defining Enthusiasm
Carnegie Hall
Be Passionate…Be Real…Be Successful AND Happy
A Double Whammy
I Need It Now
I Want It Now
Forbidden Psychological Tactic #17 - Specificity
I've Got Your Number
The Magic Number
Winners and Losers
Are You Talking to ME?
Expiration Date
Headline Specifics
Forbidden Psychological Tactic #18 – Acknowledgment
Smarty Pants
Flattery Will Get You Everywhere
Forbidden Psychological Tactic #19 – Exclusivity
As Special As I Am
You've Got the Power
What Exclusivity Says to the Emotions
Using Exclusivity
Dreams Die Hard
Fast Relief
Double Whammy: Reverse Psychological Tactic
Forbidden Psychological Tactic #22 – Convenience
The Mom and Pop Shop
Time Is of the Essence
Go to the Source
Forbidden Psychological Tactic #23 – Frequency
Everywhere You Go, There It Is
Don't Quit Before You Get Started!
A Fine Line
Y'all Come Back Now
Forbidden Psychological Tactic #24 – Honesty
Child's Play
Too Good To Be True
sounded too good to be true
The ROI with Honesty
The Only Thing You Have to Fear Is Fear Itself
Objections Are Your Friends
Your Mission, Should You Decide to Accept It
Save Your Questions Until the End, Please
Forbidden Psychological Tactic #26 - Involvement
Touchy Feely
It's All About ME
Forbidden Psychological Tactic #27 – Reciprocity
Tit for Tat
Give the People What They Want
When Words are a Gift
From the Research Department:
Congratulations!
Let's Not Say Goodbye, Just Au Revoir
Bonus #1 “177 Emotional Provoking Words
Bonus #2 "The Persuasive Quotient Checklist"
Embedded Command #1 You don't have to ___ "
Embedded Command #2 "People don't have to, ___,"
Embedded Command #3. "One doesn't have to..."
Embedded Command "A person is able to..."
Embedded Command #5. "Once told me..."
Embedded Command #6. "You may or may not..."
Embedded Command #7. "Can you imagine?..."
Embedded Command #8. "You might notice how good...feels...when you..."
Embedded Command #9. "Fact, fact, fact, and...(clincher)"
Embedded Command #10. "Will you… now.. or will you...?"
Embedded Command #11. "I could tell you that...but"
Embedded Command #12. "Don't... too quickly"
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Published by: tedramen1960 on Jul 05, 2011
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