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Steering Your Life With Augmented Reality

Steering Your Life With Augmented Reality

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Published by porternovelli
When was the last time you used a paper map in your car? And do you still pull over to put money in the tollbooths on the highway? If you answered, “never” and “no” you have a GPS unit in your car and some form of transit/toll pass that automatically deducts money from your credit card as you speed under its signal.
So let me ask you this—do you bemoan the loss of serendipity you used to feel when pulling off the highway to fill up for gas and discovering some out of the way eatery you’d remember for the rest of your life? Or do you balance any melancholy with the lack of sustained ‘discussions’ over directions in the car with your spouse? Point being—the ubiquity of GPS has greatly changed the way that all of us interact on life’s journeys. One technology in our car literally steers our choices and directly affects our wallets and our actions.
When was the last time you used a paper map in your car? And do you still pull over to put money in the tollbooths on the highway? If you answered, “never” and “no” you have a GPS unit in your car and some form of transit/toll pass that automatically deducts money from your credit card as you speed under its signal.
So let me ask you this—do you bemoan the loss of serendipity you used to feel when pulling off the highway to fill up for gas and discovering some out of the way eatery you’d remember for the rest of your life? Or do you balance any melancholy with the lack of sustained ‘discussions’ over directions in the car with your spouse? Point being—the ubiquity of GPS has greatly changed the way that all of us interact on life’s journeys. One technology in our car literally steers our choices and directly affects our wallets and our actions.

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Published by: porternovelli on Jul 06, 2011
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02/15/2013

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AR: The GPS o YouR ViRTuAl lie | John C. hAVenS | 1
AugmentedReAlity:
the gPS of youRViRtuAl life
By John C. havens
 
2 | AR: The GPS o YouR ViRTuAl lie | John C. hAVenS
 
AR: The GPS o YouR ViRTuAl lie | John C. hAVenS | 3
Here are tHree of tHe ways augmented reality and tHeseemerging tecHnologies will steer your life in tHe near future:one – cHecking into Products
Mst  s ar sd t t da  cckg t pacs.
,
ad myrad tr appcatss lBS/GPS t p y gamy yr  t gt sca crrcy r pts y ca trad r prdcts. i’ma a  gamcat r brads, ad cmpas k
ad
ar sg tgs k RiD(Rad rqcy idtcat) ad SMS txtg t cct spprs  a trtag way wt rvact prdcts ty wat at s.
, (“xpr ad scr”) s t catgry adr  t vr-grwg st  smart-p appcatstat t y sca a prdct at-s t ar mr abt t ad av cmmts r trs t s/xprcdw t . Y smpy pck p a prdct, sca t ad rad t mssags pp av attacd t tatbarcd rm a vr t wrd. Mayb y v  nw Jrsy ad sm  Aaska as jst scad tty y wr kg at mts ag. h r s ca av a txt, vd r ad cmmt t p cyr dcs at t pt  sa.Y may b tkg: “Wy wd i vr sca a barcd?” T aswr s smp—t sav tm. Tcgyadpt t apps va tty vrss asy gmmckry. Say y’r argc t pats ad a crtaprdct’s ab s dct t rad. i tr wr a pat-argy app y cd s t sca a barcd tmmdaty kw  a prdct as pats, y’d s tat app. Ad y’d ky b mr p t byg aprdct wtt pats tat spsrd t app  Ts.PpsC s bakg  ts vvg bavr wt ts w wrk  t barcd scar spac va ts
, wc cmmcats ts CSR frts . W y sca vars PpsC prdcts, wr“vry barcd ts a stry,” y ar abt t CSR ad tr frts rm t brad as a way prvdctv t prcas. lk QR cds ad tr tcgs, a barcd sca s smpy a qck way t drcty t ctt . T tm-savg tty  ts xamp s tat y d’t av t typ  a uRl.i a rct rprt,
, Marktr td tat 26 prct  u.S. mbp wrs wr smartp srs ad 11.1prct  rtars srvyd ad sd smtg k Stckybtsr rSqar  2010 as w. Atg t tcgy may b yg, t s arady  wdsprad s.
Virtual community management
A mprtat trd  scag wt apps k Stckybts s t da  vrta cmmty maagmt. Wtbrad cvrsats avg g vrta, brads w d t b rady t gag  ra-tm cstmrsrvc sss rgt w sm s mst ky t by t prdct. rgt abt ‘ks’  acbk—ww y cvc pp t ‘prr’ t tm ty’r dg  t as g t tak t t t rgstr? Abrad as w d t mak sr ts cmmty maagr s tractg wt pp at t ‘pt  barcd,’r gatv cmmts cd b t rst tg pp s w ty sca a tm at-s  t tr.
augmented reality: steering our actions wHere we Buy.

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