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AR: The GPS o YouR ViRTuAl lie | John C. hAVenS | 1
AugmentedReAlity:
the gPS of youRViRtuAl life
By John C. havens
 
2 | AR: The GPS o YouR ViRTuAl lie | John C. hAVenS
 
AR: The GPS o YouR ViRTuAl lie | John C. hAVenS | 3
Here are tHree of tHe ways augmented reality and tHeseemerging tecHnologies will steer your life in tHe near future:one – cHecking into Products
Mst  s ar sd t t da  cckg t pacs.
Furqur
,
Gwll
ad myrad tr appcatss lBS/GPS t p y gamy yr  t gt sca crrcy r pts y ca trad r prdcts. i’ma a  gamcat r brads, ad cmpas k
CckPit
ad
Plcct
ar sg tgs k RiD(Rad rqcy idtcat) ad SMS txtg t cct spprs  a trtag way wt rvact prdcts ty wat at s.
stickbit
, (“xpr ad scr”) s t catgry adr  t vr-grwg st  smart-p appcatstat t y sca a prdct at-s t ar mr abt t ad av cmmts r trs t s/xprcdw t . Y smpy pck p a prdct, sca t ad rad t mssags pp av attacd t tatbarcd rm a vr t wrd. Mayb y v  nw Jrsy ad sm  Aaska as jst scad tty y wr kg at mts ag. h r s ca av a txt, vd r ad cmmt t p cyr dcs at t pt  sa.Y may b tkg: “Wy wd i vr sca a barcd?” T aswr s smp—t sav tm. Tcgyadpt t apps va tty vrss asy gmmckry. Say y’r argc t pats ad a crtaprdct’s ab s dct t rad. i tr wr a pat-argy app y cd s t sca a barcd tmmdaty kw  a prdct as pats, y’d s tat app. Ad y’d ky b mr p t byg aprdct wtt pats tat spsrd t app  Ts.PpsC s bakg  ts vvg bavr wt ts w wrk  t barcd scar spac va ts
Uirl Purp Cmpig
, wc cmmcats ts CSR frts . W y sca vars PpsC prdcts, wr“vry barcd ts a stry,” y ar abt t CSR ad tr frts rm t brad as a way prvdctv t prcas. lk QR cds ad tr tcgs, a barcd sca s smpy a qck way t drcty t ctt . T tm-savg tty  ts xamp s tat y d’t av t typ  a uRl.i a rct rprt,
Mbil Wb: Bt Prctic fr Rtilr
, Marktr td tat 26 prct  u.S. mbp wrs wr smartp srs ad 11.1prct  rtars srvyd ad sd smtg k Stckybtsr rSqar  2010 as w. Atg t tcgy may b yg, t s arady  wdsprad s.
Virtual community management
A mprtat trd  scag wt apps k Stckybts s t da  vrta cmmty maagmt. Wtbrad cvrsats avg g vrta, brads w d t b rady t gag  ra-tm cstmrsrvc sss rgt w sm s mst ky t by t prdct. rgt abt ‘ks’  acbk—ww y cvc pp t ‘prr’ t tm ty’r dg  t as g t tak t t t rgstr? Abrad as w d t mak sr ts cmmty maagr s tractg wt pp at t ‘pt  barcd,’r gatv cmmts cd b t rst tg pp s w ty sca a tm at-s  t tr.
augmented reality: steering our actions wHere we Buy.
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