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ASQ Linkedin or Lose Out

ASQ Linkedin or Lose Out

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Published by Wayne Breitbarth

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Published by: Wayne Breitbarth on Jul 06, 2011
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07/07/2013

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or Lose Out
by Wayne Breitbarth
10 reasons why now isthe time to
get activeon LinkedIn
In 50 WordsOr Less
•Morethan100millionprofessionalsworldwidehavejoinedLinkedIn,theonlineprofessionalnet
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workingsite,butmanystilldonotuseit.•LinkedInhelpsyousee yourconnectionswithcolleaguesandfriends,andtheircolleaguesandfriends.•LinkedInmayhelpyoudiscoveryournextjob,customeroropportunity.
 
CAREERS
July2011•QP
19
WHICH OF THESE
statements applies to yourcurrent situation?
•IamtiredofpeopleaskingmetojointheirLinkedInnetwork.•IhavenoideawhattodoafterIconnectwithsomeone.•Idon’twanttojoinLinkedInbecauseI’mworriedmybosswillthinkI’mlookingforanewjob.•Ican’tgureoutwhycompletestrangersareaskingmetojointheirLinkedInnetwork.•Ican’tbelieveitwouldmakeanysenseformetoputallthatinformationaboutmyselfontheinternet.•Idon’treallyunderstandthepopularityofFacebook.WhywouldLinkedInbeanydifferent?•Idon’thavetimetocheckonemoresetofemails.•IjoinedLinkedIn,butI’mnotreallysurehowtogetthemostbenetfromusingit.
 
QP•www.qualityprogress.com20
Chancesare,youcanrelatetoatleastoneofthesestatements,andyou’rewaitingforthatrevelationaboutwhatthefussisallabout.You’reaskingwhyyoushouldgetseriousaboutthisthingcalledLinkedIn.Thereareplentyofreasonsyoushouldgetexcit
-
edaboutthissocialnetworkingtool.Afteryouwadethroughallthehype,you’llseesomeoftherealitiesabouthowvaluablethiswebsitecanbeforjobseekersandbusinessprofessionalswhowanttodoabetterjobandgetimprovedresults.
LinkedIn launch
LinkedInwasunveiledMay5,2003,forthepurposeof professionalnetworking.TheveLinkedInfounders—ReidHoffman,AllenBlue,Jean-LucVaillant,EricLyandKonstantinGuericke—invitedabout350oftheirmostimportantcontactstojoin.Attheendofitsrstmonthofoperation,LinkedInhad4,500membersinthenetwork.Bytheendoftherstyear,ithad81,000members.
1
ThisMarch,LinkedInreachedanothermajormile
-
stone:100millionregisteredprofessionalsworldwide. JeffWeiner,LinkedIn’sCEO,wroteinhisblogthatthenetworkwas“growingatroughly1millionnewLinkedInmem
-
berseveryweek.”
2
Threeyearsago,IwasnotonLinke
-
dInatall—oranyothersocialmedia platformforthatmatter—andIwasdarnproudofit.NotonlywasIanon
-
user,butIwasalsoacompleteskeptic. Asanexperienced50-year-oldbusi
-
nessman,IfeltprettycondentIwouldbeabletooutrunthisthingcalledsocialmedia.Inotherwords,evenifthefadturnedouttobealegitimatebusinesstool,bythenIcertainlywouldbeenjoyinglifeinaniceretirementcom
-
munity. Astheownerofanofcefurnituredealership,how
-
ever,Iwasexperiencingtheeffectsofthedepressedeconomyandlookingforwaystoconnectwithpeoplewhoneededmyproductsandservices.Findingmyselfinahotelroomwithsometimeonmyhandsoneday,IwenttoLinkedInandbeganpokingaroundthesite.IstartedreadingaboutLinkedIn’smembership:35mil
-
lionbusinessprofessionals;averagehouseholdincomeof$107,000;thosewithcollegedegreesorpostgraduateworkat77%;businessdecisionmakersat49%.
3
ThiswasthekindofcompanyIwantedtokeep.Al
-
mostimmediately,Iestablishedanaccountandbeganconnectingwithpeoplefrommypast,includingcollegeclassmatesandemployeesofmanycompaniesIhadworkedwithintheMilwaukeeareaduringthepast30 years.Inresponsetomynewfoundenthusiasm,friendsandcolleaguesbeganaskingmequestionsaboutLinke
-
dIn.Iwouldinvitethemintoourcompany’sboardroomandspendtimeshowingthemhowthey,too,coulduseLinkedIntohelptheircareersandgrowtheirbusinesses.Theseinformalget-togethersquicklyturnedintoformalclasses.Threeyearslater,Ihavetaughtmorethan10,000businessprofessionalsnotonlyhowtouseLinkedIn,butalsohowtouseitwithastrategicbusinesspurpose.Inad
-
dition,I’vewrittenabookonusingLinkedIn.
4
 
Realize the benefts
Duringmytransformationfromskeptictobeliever,I’velearnedthebenetsLinkedIncanbringtouserswhowanttofurthertheircareers,eitherbystrengtheningtheircurrentjobsituationorbuildingbridgeswithoth
-
ersonnewopportunities.Maybeyou’llstophopingLinkedInwillgoawayandstartinvestigatinghowitcanhelpyougrowyournet
-
workand,inturn,discoveryournextjob,customeroropportunity.Hereareafewfactstohelpswayyou:
LinkedIn is the largest and best databaseor fnding business proessionals in the world.
WithmillionsofLinkedInmembersaroundtheglobe,neverinyourlifetimehaveyouhadanopportunitytokeywordsearchsuchanimmensedatabasetondjusttherightperson.Whetherthatpersonisapotentialemployer,cus
-
tomer,vendor,supplier,strategicpartnerormaybejustaspeakerforyourupcomingevent,LinkedInwillhelpyoundapersonwhomeetsyourspeciccriteria.Findingisjustthebeginningofthestory.Youcanalsolearnhowyoucanbeconnectedtothatindividual.LinkedInenablesyoutoleveragetherelationshipsyouhavedevelopedovertheyearstomakecontactwiththat person—somewhatsimilartotheKevinBaconsixde
-
greesseparationtriviagame.
You can see relationships that exist betweenyour riends and their riends.
ConsiderLinke
-
dInyourownsetof3-DorX-rayglassestoseewhoknowswhom.AfteryouconnectwithsomeoneonLinkedIn, youcanthenseewhotheyknowandwhotheirfriendsknow—threedegreesofseparation.Thebiggeryourcur
-
rentofinenetwork,thebiggeryourLinkedInnetwork
LISTENIN 
HearQP’slatestAuthorAudio
 
segmentwithWayneBreitbarth
 
ashediscussesmoreabout
 
LinkedInandhowtousethe
 
networkingtooltoadvance
 
 yourcareer.Youcanndthe
 
linktotheinterviewat
 
www.qualityprogress.com.
12

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