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MediaTracks Presentation

MediaTracks Presentation

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Published by Erin Fleming

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Published by: Erin Fleming on Jul 06, 2011
Copyright:Attribution Non-commercial

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07/06/2011

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Radio andDigital Media
for Public Relations
 
I
ntroduction
WHY MEDIATRACKS?
Specialists in on-air & online placement 
Proprietary radio services
 Arbitron-based results reporting
WHY RADIO?
Listenership
Consistency 
In-car advantages
Integral media component 
Online listening complements on-air 
Cost-effectiveness
 
Radio¶s Weekly Listenership
Radio reaches more than241.6 million persons 12+each week 
93.1% of all consumers12+ listen to standard  AM/FM radio during thecourse of a week 
Radio¶s weekly reachremains consistent acrossall age groups and bothsexes
Radio listeners tune in anaverage of 16.35 hourseach week 
Source: RADAR
¤ 
103, December 2010 
¥ 
Copyright Arbitron(Monday-Sunday 24-Hour Weekly Cume Estimate)
Persons12+93.1%Teens12-1790.1%Men18+93.1%18-3491.9%25-5494.7%35-6495.0%65+89.1%Women18+92.8%18-3493.7%25-5495.1%35-6494.6%65+86.4%
% of Listeners 12+
87.594.895.093.793.093.180 85 90 95 10065+35-6425-5418-3418+12+

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