Consulting For Dummies

“Refreshingly irreverent and lucidly written…go for it whether you’re a wannabe or an old pro!” – James H. Kennedy, Founder, Consultant News, on the first edition of Consulting For Dummies. “Whether you are a novice consultant or… (More) “Refreshingly irreverent and lucidly written…go for it whether you’re a wannabe or an old pro!” – James H. Kennedy, Founder, Consultant News, on the first edition of Consulting For Dummies. “Whether you are a novice consultant or a pro, Consulting For Dummies coaches you to outstanding success. It is crammed with practical, proven tips and techniques to attract clients and to deliver a quality project profitably while having fun.” – Bradley Zehner II, Ph.D., Professor, Pepperdine University, and Founder, Zetec, Strategy and Marketing Consulting, on the first edition of Consulting For Dummies. “This book is a revelation – a must read.” – Ken Shelton, Editor, Executive Excellence, on the first edition of Consulting For Dummies. Product DescriptionSo you want to be a consultant? If you have expertise people are willing to pay for and the motivation to work hard at this exciting and rewarding profession, Consulting For Dummies, 2nd Edition, supplies the rest. Newly revised – with lots more information for aspiring and established consultants alike – Consulting For Dummies, 2nd Edition is without a doubt the most current and comprehensive book available today on the art and business of consulting. In it, you’ll find everything you need to set up your consulting business, generate demand for your services, create lasting solutions for your clients, and succeed! This friendly, practical, guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You’ll find expert tips on setting fees, keeping track of time and money, and building a business with new clients, including the latest on using the Internet to market your services and make a name for yourself. Discover how to: Start a successful consulting businessBuild partnerships with clientsHandle financial and legal issuesSet your fees (including advanced pricing strategies)Write winning proposalsUnderstand and develop solutions for client problemsMake great presentationsNegotiate contractsPromote your businessImplement your recommendations and make them stickPractice the ABCs of sellingReward current clients for referralsTroubleshoot common consulting issuesTake your consulting business to the next level Complete with savvy tips on how to improve cash flow, find new clients, and increase your business with existing clients Consulting For Dummies, 2nd Edition, helps you get your business up and running fast. And if you’ve already got an established consulting business, Consulting For Dummies, 2nd Edition, helps you take your business to the next level – building your client base and increasing your bottom line.From the Back CoverThe fun and easy way to turn your expertise into incomeThis practical, friendly guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You get expert tips on setting fees, keeping track of time and money, and building business with new clients. So whether you’re a novice looking for your first client or an experienced consultant searching for new techniques to build your business, you’ll find the answers here! Discover how to:Handle financial and legal issuesPromote your businessWrite winning proposalsMake great presentationsNegotiate contractsTake your business to the next level About the AuthorBob Nelson (San Diego, CA) is founder and president of Nelson Motivation, Inc., a management training and consulting firm based in San Diego, California. As a practicing manager and a best-selling author, he is an internationally recognized expert in the areas of employee recognition, rewards, motivation, morale, retention, productivity, and management. He is author of the bestselling book 1001 Ways to Reward Employees (Workman) — which (Less)

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07/07/2011

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