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Table Of Contents

1 INTRODUCTION
1.1 Background
1.2 Research Problem
1.3 Goals and Objectives of the study
1.4 Scope of the study
1.5 Research approach and research methodology
1.6 Structure of the study
2 REVIEW OF EXISTING KNOWLEDGE
2.1 Introduction
2.2 Definitions and Technical Overview
2.2.1 Cable Network
2.2.2 Broadband VAS
2.3.1 Network industry characteristics
2.3.2 Competitive versus non-competitive markets
2.3.3 Monopoly
2.3.4 Oligopoly
2.3.5 Duopoly
2.3.6 The value chain
2.3.8 Technology adoption
2.4 E-Business Models
2.4.1 Brokerage Model
2.4.2 Advertising Model
2.4.3 Infomediary Model
2.4.4 Merchant Model
2.4.5 Manufacturer Model
2.4.6 Affiliate Model
2.5.2 More variables appear in the Value Chain
2.5.3 Consumer Expectations are Changing
2.5.4 Divergence Between Corporate and Household Needs
2.5.5 Increasing broadband penetration
2.5.6 PC Networking
2.5.7 Everything is Becoming Digital
2.5.8 Networked Consumer Electronics
2.5.9 “Home Gateways” and “Home Server” are Emerging
2.5.10 Content has Grown in Specific Areas
3 BROADBAND VALUE ADDED SERVICE FAMILIES
3.1 Audio and Video over IP Services
3.1.1 Market Dynamics
3.1.2 Relevant International Players and Experiences
3.1.3 Revenue Pools
3.1.4 Conclusion
3.1.5 Recommendation to VTR Global Com
3.2 Internet-Based Gaming Services
3.2.1 Market Dynamics
3.2.2 Relevant International Players and Experiences
3.2.3 Revenue pools
3.2.4 Conclusion
3.2.5 Recommendation to VTR Global Com
3.3 Environmental Monitoring & Control Services
3.3.1 Market Dynamics
3.3.2 Relevant International Players and Experiences
3.3.3 Revenue pools
3.3.4 Conclusion
3.3.5 Recommendation to VTR Global Com
3.4 WIFI Services
3.4.1 Market Dynamics
3.4.2 Evaluation and international Players and Experiences
3.4.3 Revenue pools
3.4.4 Conclusion
3.4.5 Recommendation to VTR Global Com
4 RESULTS OF THE STUDY
Revenues Later
4.1.1 Music and Games lead valued-added service growth
4.1.2 Software, hardware distribution helps drive games and
multimedia
4.1.5 Young broadband users will drive market
4.1.6 Low home page conversion rates limit ISPs’ portal role
4.1.7 Billing systems not sufficiently flexible
4.1.8 Traffic, early payments go direct or to third parties
5 SUMMARY AND DISCUSSION
6 RECOMMENDATIONS
broadband
6.2 Medium term—virtual bundling hides à la carte menu
6.3 Long term—sell bundles at point of sale. Currently
6.4 Never accept 30 % revenue sharing
7 SUGGESTIONS FOR FURTHER STUDIES
8 CONCLUSION
10 REFERENCES
10.1 Literature
10.2 Reports
10.3 Articles
10.4 Internet Sources
10.5 Interviews
P. 1
VALUE ADDED SERVICES ON BROADBAND NETWORK STRATEGY

VALUE ADDED SERVICES ON BROADBAND NETWORK STRATEGY

Ratings: (0)|Views: 156 |Likes:
Published by Herve Delhumeau
Broadband Carriers, Access, and Service Providers initially focused on providing Internet Access. As competition and price pressure intensify, providers are seeking to deploy IP-based VAS. Looking to last year results, most providers lost more than 20% on their Average Revenue Per User (ARPU) due to commercial promotions. Broadband access is on its way to becoming a commodity service. New players are entering the market daily, with DSL companies competing with Cable broadband providers, Wireless broadband providers and Satellite operators. In this crowded marketplace, fast implementation of VAS introduces a substantial competitive advantage alongside with the broadening of revenue generating services provided.
Broadband Carriers, Access, and Service Providers initially focused on providing Internet Access. As competition and price pressure intensify, providers are seeking to deploy IP-based VAS. Looking to last year results, most providers lost more than 20% on their Average Revenue Per User (ARPU) due to commercial promotions. Broadband access is on its way to becoming a commodity service. New players are entering the market daily, with DSL companies competing with Cable broadband providers, Wireless broadband providers and Satellite operators. In this crowded marketplace, fast implementation of VAS introduces a substantial competitive advantage alongside with the broadening of revenue generating services provided.

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Categories:Types, Business/Law
Published by: Herve Delhumeau on Jul 07, 2011
Copyright:Traditional Copyright: All rights reserved
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05/04/2013

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