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Presentation Strategic Analysis of Fiat

Presentation Strategic Analysis of Fiat

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Published by Francine Carron

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Categories:Types, School Work
Published by: Francine Carron on Jul 07, 2011
Copyright:Attribution Non-commercial

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10/30/2013

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CanChaiCarronFrancineColaert ManuDe vos Nicolas
Market and company analysis:
Global Strategic Management 2011
 
O
utline
‡
1.0 -History of Fiat
‡
2.0 -External Environment
‡
2.1 -General Environment: PESTEL
‡
2.1 -The
S
tructure 
C
onduct 
P
erformance Model of Performance
‡
2.2 -The 5 Forces Model of Environmental Threats
‡
2.3 -The Key Success Factors
‡
3.0 -Internal Analysis: Value Chain
‡
4.0 -SWOT
‡
5.0 -Recommendations
2
 
1.0
-Company History:
F
abricca
I
taliana
A
utomobili
T
orini
‡
1899 : Founded by Giovanni Agnelli
‡
1908 -1910: Introductionintothe U.S.A.
‡
1939 -1945 : Agnellifamily removedfromcontrol
‡
1963 : Return of the Agnellisandmajor reorganisation
‡
1973 : The Oil Price Shock anditseffects
‡
1979 -1984 : Rise andfallof Fiat in the U.S.A.
‡
1986 -1993 : Acquisitionof Alfa Romeo andMaserati
‡
2000 -2005 : Partnership withGM
‡
2004 : Sergio Marchionnetakes over as CEO
‡
2009 : Global Alliance withChrysler
3

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