Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
FarmVille artwork as explicit participatory practice

FarmVille artwork as explicit participatory practice

Ratings: (0)|Views: 82|Likes:
Published by Katerina Gnafaki

More info:

Published by: Katerina Gnafaki on Jul 08, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

04/12/2012

pdf

text

original

 
Farmville
artwork 
as explicit participatory practice
 
Katerina Gnafaki (3703347)Course: Game studiesProgramme: New Media and Digital CultureTeacher: Dr. David NieborgUniversity of Utrecht 
 
2
 Abstract 
The game genre of social games has currently experienced an exponential growth among itsusers. The social game
FarmVille
, one of the most popular games on
Facebook 
platform,enjoys more than 83 million monthly active users. Gamers via the
Facebook 
platform makeuse of the social game application
FarmVille
and participate in the production andconsumption of new type of media content. The tools and technologies integrated in thesocial game
FarmVille
enable gamers to deploy these technologies and establish a moreactive role in the media production. At the same time, a range of 
FarmVille
subculturespromote
FarmVille
appropriation and encourage the flow of ideas, images, videos, andnarratives across multiple media channels. This paper aims to show how
FarmVille
fanstake advantage of the
FarmVille
design and participate in user-created practices, such as
FarmVille
pixel art, in order to express themselves and exhibit their artistic potential. It isargued in this paper that 
FarmVille
pixel art is not only afforded by the platform design of 
FarmVille
but also encouraged by its design. The interface’s low technological barrier toentry (e.g. its freemium model) and its audio, visual and social features invite users togenerate such creative artworks.
Key words:
FarmVille, social games, fan culture, self-expression, user-created content, explicit  participation
 
3
Table of contents
Introduction........................................................................................................................................4Farmville as a case study.................................................................................................................5Conceptualizing Participatory Culture: explicit participation..............................................6Embracing explicit participation in the social game FarmVille............................................8 Altering the Rules of the Game: FarmVille Pixel Art................................................................9Conclusion........................................................................................................................................10Literature..........................................................................................................................................12

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->