Table of Contents

About Us Vision Axis Bank Wealth Proposition Axis Bank Investment Advisory Products and Services Key Differentiators

About Us

AXIS Bank

Established in 1994 as UTI Bank and promoted by Unit Trust of India, Insurance Corporation of India, General Insurance Corporation of India and its 4 general insurance subsidiaries UTI Bank was renamed as Axis Bank in 2007 and is today the 3rd largest private sector bank in India with assets of over US$ 45bn* and market cap of over US$ 12.5bn^ Main Businesses include i) Corporate Banking : Credit, Trade Finance, Structured Finance, Project Finance & Syndication ii) Retail Banking : Retail Liabilities, Retail Assets, Wealth Management, Cards, Private Banking, Family Office Over 22,000 employees across a network of 1,120 branches in 734 centers in India and 5 overseas offices as of 31st Dec 2010. Axis Bank Group Subsidiaries Axis Asset Management Co Ltd Axis Trusteeship Ltd Axis Private Equity Ltd Axis Securities and Sales Ltd
* As on 31st Dec 2010 ; ^ As on 31st Dec 2010

Associates

Axis Bank - Accomplishments

Axis Wealth

Launched as Wealth Advisory Services in 2006 One of Indias reputed providers of financial planning and advisory services for high net worth investors. Our Strategy i) One stop shop value proposition across banking, investments and borrowing needs ii) Bring in world class expertise to help protect and grow your wealth with a long term perspective iii) Deliver out of the ordinary client experience across relationship cycle

Vision

Our Vision

To enable our clients success and build a trusted long term relationship by delivering Best-in-class solutions, Backed by best-in-class processes, Through best-in-class people

Ordinary is for others When you are one of the privileged few, you deserve the extraordinary.

Axis Bank Wealth Proposition

W E A L T H

Axis Bank Wealth Overview

Relationship Management

One stop solution

Investment Advisory

Client

Banking & Credit Solutions

Liquidity Management

Smart solutions

Investment Advisory Solutions Maker

Investment Advisory

Quality of Advice

Products

Expertise

Portfolio Approach

Professional Objective Advice

Relevant Products Stringent due diligence framework, open architecture

Asset class specialists with rich experience and solid track record

Wealth Creation/ Preservation with risk management

High quality advice and responsive to market dynamics

Wealth Savings Account offering

Personalized services through a single point of contact, your wealth manager No average quarterly balance requirement in Savings account Exclusive Welcome Kit Complementary anywhere banking, Demand Drafts & Payorders Personalized Cheque book, without any limit Access to Exclusive Lounges, wherever present, at Axis Bank Branches.

Axis Bank Wealth Debit Card

Features at a glance

Daily Purchase limit of Rs 5 lakhs Daily ATM withdrawal limit of Rs 2 lakhs Complimentary Accidental Insurance cover of 15 lakhs Complimentary lounge Access 2.5% fuel surcharge refund Attractive Plus Points Program Free unlimited cash withdrawals at other bank ATM Zero lost card liability and purchase protection of Rs 5 lakhs

Axis Bank Wealth Signature Credit Card

Exclusive Credit Card for Axis Wealth Clients

Features at a glance

EMV certified Chip card for unmatched safety Complimentary Insurance cover of `2.55 Crores 24-hour International Concierge Services 2.5% fuel surcharge refund (For transactions between `400 & `4000) Powerful Plus Points Program Complimentary membership to Priority Pass providing access to over 500 VIP Airport Lounges across the world Offers from Premium Brands
Complimentary Primary and Add-on Cards

Wealth Manager One Stop Solution Provider

End to End financial solutions through your Wealth Manager Wealth Manager your Financial Advisor Personal Financial Solutions to help to achieve your personal financial goals
Banking Investments Retail loans

Business Solutions for the entrepreneur / top management help grow the business and unlock value
Transaction Banking services Corporate lending & advisory Capital Market solutions Treasury solutions

Team Axis Approach

Backed by a team of experts across products, processes, advisory and research..

Investmen t Advisor Client Wealth Manager

Product Experts Research Experts

Specialized Operations Team

Business Solution Teams

We adopt a team based approach to deliver organizational expertise to you

Out of the ordinary client experience

Dedicated Wealth Managers

Loans

Investments

Client

Banking

sti f e ne B e yt s e i L l f

Business Solutions

Fast Track Service

gn c r Pl a t ner e er P i i i f

Axis Bank Investment Advisory

ructured Portfolio Advisory Process

Understanding Understanding financial goals financial goals

Portfolio Portfolio Monitoring/ Monitoring/ Periodic Periodic Rebalancing Rebalancing

Design Design Investment Investment Plan Plan

Execute/ Execute/ Undertake Undertake Investments Investments

We back our high quality advice with robust execution and proactive portfolio monitoring

We work with you to help understand your financial goals

Customized Financial Planning

Risk-appetite Investment Horizon

Returnexpectations

Investment Philosophy

Key Decision Points

Cash flow Requirements

Currency Liquidity

Tax Issues

We analyze your current Asset Allocation vis-a-vis your financial goals

Core Asset Allocation

Your detailed asset allocation

Alternativ e Inv estm ents 15%

Alternative Investments Real Estate 8%

Equities 35%

10%

Domestic Equity 38%

Emerging Market Equity 3%

Cas h 25% B ond/ F ed ix 25%

International Equity 17% 3% High Yield Debt Fixed Income 21%

We use financial planners and investment tools to analyse your investment risk profile / assess financial personality, thereafter our expert investment advisory team reviews your portfolio vis-a-vis your goals to make suitable asset allocation recommendation

We help you construct your portfolio by first developing a core long term Asset Allocation

Risk Profile

Debt

Equity Alternative Investments

Risk Averse Conservative Balanced Growth Aggressive

100% 70% 50% 30% 10%

0% 20% 35% 50% 65%

0% 10% 15% 20% 25%

Our Customer Risk Profiler enables us to assess your risk profile based on which we find an asset allocation that is optimal and in line with your financial personality traits

We undertake Regular Review of Portfolios on an ongoing basis

Client indicates Investment Goals & Risk Appetite

Portfolio Construction

Periodic update on performance Periodic review of goals

Undertaken on a periodic basis to keep the overall portfolio investments in line with long term investment objective. Help to rebalance the portfolio based on market development and changes in investment scenario

Asset Allocation Framework Strategic and Tactical

Model Portfolio serves as a guideline for asset allocation based on risk profile Two components Strategic and Tactical

Strategic Asset Allocation

Tactical Asset Allocation

Core (long term) asset allocation for each individual risk profile Portfolio Volatility targets considered for each risk profile

Portfolio (shorter classes

tilts based on tactical term) views on asset

Aims to capture current trends

Tactical Changes in Model Portfolios

Axis Bank Wealth Model portfolios based on varying levels of risk/return:
Investment / Asset Class
July -10 Equity

Risk Category Underweight/ Overweight

Conservative to Growth Across all risk Profiles Overweight

Rationale

Call Status

To capitalize on the strong earnings growth prospects & positive fundamentals. Expectation of improving government finances on account of better economic prospects and significantly high mobilization in 3G license and broadband auctions To capitalize on the expected benefit from softening of yields over the medium Term. Short term concerns due to Input cost pressures, political uncertainty and rising interest rates scenario could impact corporate earnings growth prospects Higher inflation pressures could lead to monetary policy action by RBI in the form of rate hikes while rising oil prices could mean higher subsidy burden and affect fiscal deficit for the next fiscal year

July-10

Long Term Debt

Neutral

Oct-10

Long Term Debt Gilt Risk Averse to Funds Growth

Overweight

Jan-11

Equity

Conservative to Aggressive

Neutral

Jan-11

Long Term Debt

Risk Averse to Aggressive

Neutral

Suggested Model Portfolios Risk Profiles Risk Averse

Long Term Income & Gilt Funds 10% Ultra Short Term Funds 20%

Conservative
Gold ETF's 10% Long Term Income & GiltFunds 10% Equity 20%

Ultra Short Term Funds 10%

Fixed Maturity Plans 45%

Short Term Funds 25%

Balanced
Gold ETF 10%

Other Alternate Long Term Assets Income& Gilt 5% Funds 10%

Fixed M aturity Plans 35%

Short Term Funds 15%

EquityFunds 35%

Growth
O th er A ltern ateo ld ETF G A ssets 10% U ltra Sh o rt Term 5 % 10% Lo n g Term In o m e & G ilt Fu n d s 10% Sh o rt Term Fu n d s 5% Fixed M atu rity Plan s 10%

Short Term Funds 10%

Aggressive
Long Term Income Funds 5%

Eq u ity Fu n d s 5 0 % Fixed Maturity

Plans 20%

UltraShort Term 10% Other Alternate Assets Gold ETF's 10% 10%

Equity Funds 65% Fixed Maturity Plan 5%

Ultra Short Term 5%

Performance of Model Portfolios

10% 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% 1Year Returns

40% 35% 30% 25% 20% 15% 10% 5% 0%

2 year Returns

M odel Potfolio

Benchmark

Model Potfolio

Benchmark

Note : <i> Returns are 1year point-to-point returns as on 28tth February,2011. <ii> Benchmark is synthetic and includes representative indices based on model asset allocation, <iii> Standard Deviation (Std dev) is 1yr rolling Std dev

Products, Services & Privileges

Comprehensive Product Suite An open architecture platform to access products and services on best terms
Investment Solutions
Equity Advisory Services PMS Mutual Funds Structured Products Private Equity & Real Estate funds Axis Bank Affiliates Gold Coins & Bars

Protection Solutions
Life Insurance General Insurance

AMCs Third Party Service Providers SP Issuers PE players

Axis Bank Partners

Max New York Life Bajaj Allianz

Axis AMC Axis Securities & Sales Axis Trusteeship Products via Associates

Online Broking

BPERE (Global Products)*

* Only through Axis Bank offshore branches

Equity Advisory Services

A Complete Investment Management Solutions Receive customized guidance aliened to your risk profile and investment goals Advice based on facts, backed by time-tested methodologies Strong Research support assists informed decision making Regular monitoring of portfolio to take timely action

Our Investment Principles Track stocks primarily from the BSE 200 universe Multi-disciplinary methodology Top down and Bottom up Long-term perspective performance over a period of time Focus on absolute returns Companies identified through rigorous research

Model Portfolios A guide to client portfolios

Advisory Process

Value Portfolio Stocks with characteristics such as high dividend yield, low price-to-book ratio, high cash per share to market cap., low price-to-earnings ratio, etc will populate the portfolio. Ideally for investors with low tolerance for market volatility. Growth Portfolio Companies whose earnings are expected to grow at an above-average rate relative to the market or its sector would be selected to form part for the portfolio. Ideally for investors with a higher degree of risk tolerance. Support Dedicated Wealth Manager Equity ideas from a team of experienced equity research Access to the Fund Advisory Team

Understanding the Investor Profile

Portfolio Construction Sector Allocation Security Selection Advice & Execution Monitoring & Evaluation

Alternate Assets

Portfolio Management Services (PMS): Axis Bank Wealth offers Portfolio Management Services managed by third party product providers. These PMS products are managed along specific investment themes / philosophies , and provide our clients with an opportunity to invest in such products Private Equity & Real Estate funds: We offer Private Equity & Real Estate funds to our Wealth clients. Private Equity funds provide the clients with an exposure to diversified investments in growth sectors across different industries, whereas Real Estate funds provide clients with an exposure to different investment opportunities within the real estate space. Axis Bank Wealth offers Private Equity and Real Estate funds launched by third party product providers Structured Products: Axis Bank Wealth offers Structured Notes issued by third party Issuers. These products enable clients to take a customized view on an asset class without directly investing in the underlying asset class Primary and Secondary Bonds: Axis Bank Wealth offers its clients an exposure to various Primary and Secondary market Bond Issuances.

We also provide Corporate Solutions

We have a holistic range of corporate solutions to address your business needs

Trade services SME / Mid corporate Lending solutions Business Solutions Transaction banking / cash managemen t solutions Fx/ Treasury Solutions Structured Finance Solutions Capital Markets Services

Your Wealth Manager facilitates interaction between you and specialist product groups within Corporate Banking Group These Specialized Solutions Managers understand your needs in greater detail and help provide you the right solution for your business.

Client-Centric Investment Management

Investment Advisory
Suggestions and guidance to clients for building and maintaining their investment portfolios
Customized Portfolio Proposals, based on clients specific needs, financial position and risk appetite Monthly Model Portfolios, comprised of existing products as a ready reference

New New Investments Investments

Existing Existing Investments Investments

Portfolio Review, and suggesting strategies such as rebalancing, profit booking, stop-loss, etc Generating Investment Ideas based on Research Inputs, on asset classes and specific products

Our service offeringsbecause ordinary is for others

Fast Track Service

Access to exclusive lounges Speedy services with respect to loans, cheque book requests, banking transactions etc. Dedicated Service Relationship Manager (SRM) to cater you various service needs

Dedicated Wealth Manager

A dedicated Wealth Manager is central to Axis Bank Wealth Management relationship and is the face of the Bank. He/she will be your personal guide to the possibilities of wealth Management and will work closely with you in achieving your financial goals.

Preferential Pricing
Preferential Pricing on Loan rates, deposit rates etc. Waiver of charges for select services

Lifestyle Benefits
Discounts on Tariffs at Prominent Hotels & resorts Invitation to Select events

Key Differentiators

Key Differentiator Research based solutions

Our solutions are backed by extensive research expertise

Economic Research
Axis Bank Wealth is backed by a team of highly skilled research analysts tracking global and Indian macro economic indicators

Mutual Fund Research Expertise

Fund House Selection Process Short-listing AMCs based on both quantitative and qualitative factors. Qualitative parameters- fund management team, their past record, robustness of investment processes and the risk management systems Quantitative parameters - total assets under management and past performance of the funds, riskreturn characteristics etc. Mutual Fund Selection Process Quarterly ranking Quantitative parameters- the riskadjusted return with fund size & years of operation of the fund as filters. Qualitative parameters- regular interactions with the Fund Managers

Investment Research & Advisory

The research team tracks various asset classes - equities, bonds, commodities, and real estate and recommends appropriate investment ideas Stock research is based on fundamental analysis and insights

Product Due Diligence

The Product Team carries out due diligence on various product providers Meetings with Top Management and Investment Teams Product tie-ups approved by Product Approval Committee Periodic reviews of products recommended Specific products/ product ideas based on inputs on sectors, industries, asset classes received from the Research Team

Axis Wealth Advantage

Well defined objective construction of Portfolio

Active tracking & review of Portfolio

Well defined process and back-office team in place for portfolio execution Risk Management systems in place

Portfolio reports on a periodic basis and on request

Dedicated Wealth Manager & access to Investment Advisory Services

Disclaimer

The services being provided by Axis Bank Limited (Bank) to the client are only information services (and other related services) and are not to be construed as investment advice of any type. Further, the Bank does not in any manner guarantee/represent that the information/related services provided/to be provided to the client take into account the individual characteristics of the client and/or will be suited to the clients individual tax/legal/financial circumstances or needs. In the event that the client seeks to make an investment pursuant to the information provided by the Bank, the client shall do so at its/his/her own risk, and must consult with its/his/her own legal, business and tax advisors to determine the appropriateness and consequences of such an investment, and arrive at an independent evaluation of such investment. The Bank shall not be liable in any manner whatsoever for any loss that may occur due to the client making any investment decision based solely upon the information contained herein. This document is not an offer, invitation or solicitation of any kind to buy or sell any security and is not intended to create any rights or obligations. Nothing in this document is intended to constitute legal, tax, securities or investment advice, or opinion regarding the appropriateness of any investment, or a solicitation for any security, product or service. The use of any information set out in this document is entirely at the recipients own risk. The information set out in this document has been prepared by the Bank based upon projections which have been determined in good faith by it. There can be no assurance that such projections will prove to be accurate. The Bank does not accept any responsibility for any errors whether caused by negligence or otherwise or for any loss or damage incurred by anyone in reliance on anything set out in this document. The information in this document reflects prevailing conditions and the Banks views as of this date, all of which are subject to change. In preparing this document the Bank has relied upon and assumed, without independent verification, the accuracy and completeness of all information available from public sources or which was provided to the Bank, or which was otherwise reviewed by the Bank. Past performance cannot be a guide to future performance