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Amazon Opposition

Amazon Opposition

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Published by: jeanvidalpr on Jul 08, 2011
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AMAZON’S OPPOSITION TO MOT. FOR PRELIMINARY INJUNCTION 11-cv-01327 PJH
MARTIN R. GLICK (No. 40187)email: mglick@howardrice.comCLARA J. SHIN (No. 214809)email: cshin@howardrice.comSARAH J. GIVAN (No. 238301)email: sgivan@howardrice.comHOWARD RICE NEMEROVSKI CANADYFALK & RABKINA Professional CorporationThree Embarcadero Center, 7th FloorSan Francisco, California 94111-4024Telephone: 415/434-1600Facsimile: 415/677-6262Attorneys for Defendants and Counter-ClaimantsAMAZON.COM, INC., a Delaware corporation, andAMAZON DIGITAL SERVICES, INC., a DelawarecorporationUNITED STATES DISTRICT COURTNORTHERN DISTRICT OF CALIFORNIAAPPLE INC., a California corporation,Plaintiff and Counter-Defendant,v.AMAZON.COM, INC., a Delaware corporation,and AMAZON DIGITAL SERVICES, INC., aDelaware corporation,Defendants and Counter-Claimants.No. 11-cv-01327 PJHAction Filed: March 18, 2011
 
AMAZON.COM, INC. AND AMAZONDIGITAL SERVICES, INC.’S OPPOSITIONTO APPLE INC.’S MOTION FORPRELIMINARY INJUNCTION
Case4:11-cv-01327-PJH Document36 Filed06/01/11 Page1 of 31
 
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TABLE OF CONTENTSPage
AMAZON’S OPPOSITION TO MOT. FOR PRELIMINARY INJUNCTION 11-cv-01327 PJH
-i-INTRODUCTION 1STATEMENT OF FACTS 3A. Evidence Of The Genericness Of “App Store”. 31. Dictionary Definitions Of “App”, “Store”, And “App Store”. 32. Apple’s Generic Use Of “App” And “App Store”. 33. Generic Use Of “App Store” By The Media, Industry Press,And Competitors. 44. Generic Use Of “App Store” By Consumers. 6B. Amazon Appstore For Android. 7ARGUMENT 7I. A PRELIMINARY INJUNCTION IS AN EXTRAORDINARYREMEDY. 7II. APPLE HAS FAILED TO DEMONSTRATE THAT IT IS LIKELY TOSUCCEED ON THE MERITS OF ITS CLAIMS AT TRIAL. 8A. The Unregistered Term “App Store” Is Generic. 81. The Ninth Circuit Test For Genericness Compels A FindingThat The Term “App Store” Is Generic For A Store Featuring“Apps”. 9a. Dictionary Definitions Demonstrate That “App Store”Is Generic. 10b. Apple Uses “App Store” Generically To Refer To ItsOwn And Its Competitors’ App Stores. 11c. Usage In The Media, By Competitors, and ConsumersConfirm That “App Store” Is Generic. 11d. Alleged Consumer Awareness Of Apple’s App StoreCannot Negate Genericness. 13B. Even If “App Store” Is Not Generic, Apple Cannot DemonstrateAny Likelihood Of Confusion, Let Alone The Clear SgowingRequested For Preliminary Relief. 141. Smartphone Consumers Are Aware That There Is NoOverlap In Goods. 162. “App Store” Is Weak. 17
Case4:11-cv-01327-PJH Document36 Filed06/01/11 Page2 of 31
 
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TABLE OF CONTENTSPage
AMAZON’S OPPOSITION TO MOT. FOR PRELIMINARY INJUNCTION 11-cv-01327 PJH
-ii-3. There Is No Evidence That Amazon Intended To MisleadConsumers. 184. The Marks As Encountered In The Marketplace Are NotSimilar. 185. There Is No Evidence Of Actual Confusion. 196. The Parties’ Use Of A Common Marketing Channel IsIrrelevant. 197. There Is No Likelihood Of Expansion. 19C. Apple Cannot Demonstrate Any Likelihood Of Dilution, Let AloneThe Clear Showing Required For Preliminary Relief. 191. “App Store” Is Not A Famous Mark. 202. There Is No Likelihood Of Dilution By Blurring. 213. There Is No Likelihood Of Dilution By Tarnishment. 224. Amazon’s Use Of “App Store” In “Amazon Appstore ForAndroid” Is A Fair Use. 23III. APPLE HAS FAILED TO DEMONSTRATE THAT IT WOULD BEIRREPARABLY HARMED WITHOUT A PRELIMINARYINJUNCTION. 24IV. A PRELIMINARY INJUNCTION WILL IRREPARABLY HARMAMAZON. 24V. PUBLIC INTEREST WEIGHS AGAINST A PRELIMINARYINJUNCTION. 25CONCLUSION 25
Case4:11-cv-01327-PJH Document36 Filed06/01/11 Page3 of 31

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