Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
3Activity
×
0 of .
Results for:
No results containing your search query
P. 1
NGO MARKETING

NGO MARKETING

Ratings: (0)|Views: 2,374|Likes:
Published by Vinayak Bhosale
Its all about how and why we need marketing in NGO (Kousali institute of management)--KIMS
Its all about how and why we need marketing in NGO (Kousali institute of management)--KIMS

More info:

Published by: Vinayak Bhosale on Jul 09, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, DOC, TXT or read online from Scribd
See More
See less

11/26/2012

pdf

text

original

 
NGOMARKETINGIntroduction
Non-governmentalOrganization(NGO)
is anagency devotedto managingresources andimplementing projects with thegoal oaddressing social problems. NGOare of greatimportance andvalue for themodern societyand hence comesthe need ohaving amarketingstrategy for the NGO. Thiswould help the NGO reach themasses and makethe common manaware of thework it does.
 
Marketing in an NGO usuallymeans attractinghuman andcapital resources. NGOs today usevariousmarketing principles andtechniques toinfluence a targetaudience tovoluntarilyaccept, reject,modify oabandon behaviour for the benefit oindividuals,groups or societyas a whole.However, this istrue only in caseof some NGOs,while most othem are findinggreat challengeto collect funds,in buildingcredibility,getting more people involvedand in general to
 
carry out itssocial activities. Non-governmentalorganization(NGO) is a termthat has becomewidely acceptedas referring to alegallyconstituted, non-governmental organizationcreated bynatural or legal persons with no participation or representation of any government.In the cases inwhich NGOs arefunded totally or  partially bygovernments, the NGO maintainsits non-governmentalstatus andexcludesgovernmentrepresentativesfrommembership in

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Gaurav Girdhar liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->