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Table Of Contents

1.1 Dizajn proizvoda
1.2 Funkcionalnost proizvoda
1.3 Pakovanje i etiketiranje
1.4 Dodatne usluge
1 .5 Kvalitet
1.6 Robna marka
2. CENA KAO INSTRUMENT MARKETING MIKSA
2.1 Postupak određivanja cene
2.2 Strategija i politika određivanja cena
3. DISTRIBUCIJA I PRODAJA
3.1 Istraživanje za potrebe donošenja odluka o kanalima distribucije
3.2 Izbor marketing kanala
3.3 Integrisanje marketing kanala
3.4 Mrežna prodaja
3.5 Strategije distribucije
4. PROMOCIJA – INSTRUMENT MARKETING MIKSA
4.1 Ekonomska propaganda
4.2 Unapređenje prodaje
4.3 Specifična obeležja unapređenja prodaje
4.4 Strategije unapređenja prodaje ka distributerima i maloprodaji
4.5 Lična prodaja
4.6 Ekonomski publicitet
Zaključak
Literatura
I.Literatura
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48872571-Diplomski-rad-Funkcionalne-dimenzije-“4P”-instrumenata-marketing-miksa

48872571-Diplomski-rad-Funkcionalne-dimenzije-“4P”-instrumenata-marketing-miksa

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Published by Jelena Docić

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Published by: Jelena Docić on Jul 09, 2011
Copyright:Attribution Non-commercial

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08/16/2013

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