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Table Of Contents

What Is Hospitality Management?
The Manager’s Role in the Hospitality Industry
Why Study in a Hospitality Management Program?
Planning a Career
Employment as an Important Part of Your Education
Getting a Job
Employment at Graduation
Goals and Objectives: The Strategy of Job Placement
The Outlook for Hospitality
Summary
Key Words and Concepts
Review Questions
Internet Exercises
Notes
Managing Change
Demand
Supply
Workforce Diversity
The Impact of Labor Scarcity
The Varied Field of Food Service
The Restaurant Business
The Dining Market and the Eating Market
Contemporary Popular-Priced Restaurants
Restaurants as Part of a Larger Business
Restaurant Operations
Making a Profit in Food Service Operations
Life in the Restaurant Business
Chain Restaurant Systems
Independent Restaurants
Franchised Restaurants
Competitive Conditions in Food Service
The Marketing Mix
Competition with Other Industries
Comparing On-Site and Commercial Food Services
Self-Operated Facilities
Managed-Services Companies
Business and Industry Food Service
College and University Food Service
Health Care Food Service
School and Community Food Service
Other Segments
Vending
Consumer Concerns
Food Service and the Environment
Technology
The Evolution of Lodging
Classifications of Hotel Properties
Service, Service, Service
Major Functional Departments
The Rooms Side of the House
Hotel Food and Beverage Operations
Staff and Support Departments
Income and Expense Patterns and Control
Entry Ports and Careers
The Economics of the Hotel Business
Dimensions of the Hotel Investment Decision
The Conditions of Competition
The Marketing Mix in Lodging
Product in a Segmented Market
Price and Pricing Tactics
Place—and Places
Promotion: Marketing Communication
The Importance of Tourism
Travel Trends
The Economic Significance of Tourism
The United States as an International Tourist Attraction
Businesses Serving the Traveler
Noneconomic Effects of Tourism
Motives and Destinations
Planned Play Environments
Casinos and Gaming
Urban Entertainment Centers
Temporary Attractions: Fairs and Festivals
Natural Environments
On a Lighter Note. .
A Study of Service
Rendering Personal Service
Managing the Service Transaction
How Companies Organize for Service
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BARROWS Introduction to the Hospitality Industry 7th Edition(2)

BARROWS Introduction to the Hospitality Industry 7th Edition(2)

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Published by: Stephanie Ng on Jul 10, 2011
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09/26/2011

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