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"We must do something for the community from whose land we
generate our wealth."
Expansion plans and future outlook
HERO HONDA’S MISSION
HERO HONDA REGISTERS 23% GROWTH IN JUNE ‘06
SALES PERFORMANCE
Ancillaries
Social Contributions:
EXPORTS
HERO GROUP OF COMPANIES:
BUSINESS HERO CYCLES
BUSINESS
HERO HONDA MOTORS LIMITED
MAJESTIC AUTO LIMITED
HERO MOTORS (A DIVISION OF MAJESTIC AUTO LIMITED)
ROCKMAN CYCLE INDUSTRIES LIMITED
HIGHWAY CYCLE INDUSTRIES LIMITED
MUNJAL SHOWA LIMITED
MANJAL SALES CORPORATION
METHODOLOGY USED
OVERVIEW
GENERAL INFORMATION
Works :DHARUHERA PLANT 69th
GURGAON PLANT
Distance of Work
Area
MARKETING
THE MARKETING FUNCTION
Product Line
Product Width
Product Depth
Product Consistency
POSITIONING OF THE PRODUCT
BRANDING
Types of brand names
PRODUCT DESCRIPTON (HERO HONDA LTD.)
PRODUCT AND SERVICES
HERO HONDA CD 100
HERO HONDA CD 100 SS
HERO HONDA SLEEK
HERO HONDA SPLENDOR
HERO HONDA STREET SMART
HERO HONDA CBZ
HERO HONDA PASSION
SPECIAL PHYSICAL FEATURES OF NEW BORN …PASSION
SOME OF THE PHYSICAL FEATURES THAT ARE DESIGNED IN BIKE …PASSION
HEAD LIGHT
MUDGUARD – FRONT PORTION
FUEL TANK
STORAGE KIT
THE ENGINE
THE SIDE COWLING
SHOCKERS
SEAT
BACKLIGHT
HERO HONDA AMBITION
HERO HONDA KARIZMA
HERO HONDA CD DAWN
DOUBLY STRONG TUBULAR FRAME
PRODUCT STRATEGY
PRICING STRATEGY OF HERO HONDA
Channel Strategy
Channel management
Physical Distribution
CHANNEL OF DISTRIBUTION IN HERO HONDA
Distribution Channels
HERO HONDA IN INDIAN HAS 3500 AUTHORISED DEALER
PROMOTIONAL TOOLS or PROMOTION MIX
PROMOTION POLICY
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
News Papers
Magazines
Web Sites
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AJIT HONDA

AJIT HONDA

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Published by dhiraj022

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Published by: dhiraj022 on Jul 10, 2011
Copyright:Attribution Non-commercial

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12/05/2012

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