To CRM or NOT to CRM?
Why Market to Current Customers?
That’s a great question. The best answer I can give you is that it costs 3
-8x more to acquire anew customer than to retain an existing one. In today's competitive marketing environment,business owners and managers need every advantage they can get. Customer relationshipmanagement and marketing (CRM&M) keeps your business on the top of the mind of yourcustomer. By doing so, customers are more likely to buy again, or upgrade to the next level, and
the ‘reminder’
encourages them to be your advocates, and can generate referrals as yourcurrent customers recommend you to their friends and families.There are both new and tried and true methods you can utilize to stay top of mind with yourcustomers. The channels you use will vary depending on your audience and what products orservices you provide. Here are a few of our favorites:1.
Newsletters
–
newsletters are a popular way to educate and interest your clients. Youmay want to alternate printed and email versions. In the email version, use links toarticles and information you post online to keep the actual newsletter short and easy to
read. Make certain to utilize tracking URL’s so you’ll know the click came from the
newsletter. For printed newsletters, you can use a separate landing page to track thesource or consider adding a QR (quick response) code for more information.
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CRM and Marketing
Marketing to current customers is much less expensive than acquiring new customers. Learn some ways to stay in front of existing customers, garner referrals and engage this group.
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