Sports and Entertainment Marketing ISummer 200394
Create a fictitious business. You will need to develop for this business thefollowing:Name of businessBrand identityDesign, logo, or symbolBrand imageTrademarkTrade characterAnswer the following questions about your business:1. Provide the rationale for the design, logo, or symbol you created.What about your design will make customers remember yourcompany?2. How does the trade character “fit” the business and the image you areportraying?3. Have you created a logo or trademark that will be difficult to bootleg?Explain.4. Now that you have created an identity for your business, explain howyou can ensure another company will not take your idea and symbols?5. List two businesses that may be interested in licensing your name,logo, or trademark. Have students explain why these businesses willbenefit as licensees.