9.00 Explore career-sustaining opportunities in sportsand entertainment marketing.
9.03 Explain ethical responsibility in the sports andentertainment industry.
Sports and Entertainment Marketing ISummer 2003121
A. Define ethics.1. Ethics are the moral decisions of what is right or wrong.2. Ethical behavior is knowing the difference between right and wrong andconsciously choosing to do what is right.3. Ethical conduct of an organization is determined by the actions, attitudes,or behavior of employees.4. Ethics of companies, athletes, or entertainers has come under increasedpublic scrutiny in recent years.5. A code of ethics is a written statement of responsibility for proper actions,attitudes, or behaviors for employees.B. Identify ethical responsibilities to customers.1. Full disclosure.a. Customers must be informed of a product’s features, conditions, andprice.b. Companies have a responsibility to inform consumers of negativeresults from the use of a product.2. Truth in advertising.a. False advertising is unethical and illegal.b. “Bait and switch” practices lure customers with a low-price product, butthe company has no intent to sell that product to the customer. Thecompany then attempts to persuade the customer to purchase a higherpriced product.3. Price fixing is an illegal agreement between a manufacturer and acompany to set prices for a product.4. Unsafe products are manufactured with low-quality or potentially harmfulmaterials that could present a hazard to the consumer. Unsafe productscan result in lawsuits and a negative company or brand image. TheConsumers Union is an independent, nonprofit testing and informationorganization that evaluates products for the benefit of consumers.5. The Federal Trade Commission (FTC) enforces federal antitrust andconsumer protection laws, such as advertised prices.
The Consumer Product Safety Commission is an independent federalregulatory agency. The CPSC attempts to reduce the risk of injuries anddeaths associated with consumer products by developing productstandards, conducting research, and educating consumers about potentialproduct hazards.
C. Identify ethical responsibility of employees.1. Work habitsa. Be on time for work.