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Objective 9.03

Objective 9.03

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Published by heatherhaymer

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Categories:Types, School Work
Published by: heatherhaymer on Jul 12, 2011
Copyright:Attribution Non-commercial

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07/12/2011

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CONTENT/TEACHING OUTLINECOMPENTENCY:
9.00 Explore career-sustaining opportunities in sportsand entertainment marketing.
 OBJECTIVE:
9.03 Explain ethical responsibility in the sports andentertainment industry.
Sports and Entertainment Marketing ISummer 2003121
 
A. Define ethics.1. Ethics are the moral decisions of what is right or wrong.2. Ethical behavior is knowing the difference between right and wrong andconsciously choosing to do what is right.3. Ethical conduct of an organization is determined by the actions, attitudes,or behavior of employees.4. Ethics of companies, athletes, or entertainers has come under increasedpublic scrutiny in recent years.5. A code of ethics is a written statement of responsibility for proper actions,attitudes, or behaviors for employees.B. Identify ethical responsibilities to customers.1. Full disclosure.a. Customers must be informed of a product’s features, conditions, andprice.b. Companies have a responsibility to inform consumers of negativeresults from the use of a product.2. Truth in advertising.a. False advertising is unethical and illegal.b. “Bait and switch” practices lure customers with a low-price product, butthe company has no intent to sell that product to the customer. Thecompany then attempts to persuade the customer to purchase a higherpriced product.3. Price fixing is an illegal agreement between a manufacturer and acompany to set prices for a product.4. Unsafe products are manufactured with low-quality or potentially harmfulmaterials that could present a hazard to the consumer. Unsafe productscan result in lawsuits and a negative company or brand image. TheConsumers Union is an independent, nonprofit testing and informationorganization that evaluates products for the benefit of consumers.5. The Federal Trade Commission (FTC) enforces federal antitrust andconsumer protection laws, such as advertised prices.
6.
The Consumer Product Safety Commission is an independent federalregulatory agency. The CPSC attempts to reduce the risk of injuries anddeaths associated with consumer products by developing productstandards, conducting research, and educating consumers about potentialproduct hazards.
 
C. Identify ethical responsibility of employees.1. Work habitsa. Be on time for work.
 
CONTENT/TEACHING OUTLINECOMPENTENCY:
9.00 Explore career-sustaining opportunities in sportsand entertainment marketing.
 OBJECTIVE:
9.03 Explain ethical responsibility in the sports andentertainment industry.
Sports and Entertainment Marketing ISummer 2003122
 
b. Work hard.c. Be truthful and honest.d. Be reliable and dependable.e. Use initiative.f. Give proper notice if leaving a job.2. Loyaltya. Keep confidential information classified.b. Avoid gossip.c. Practice good work habits.3. Business imagea. Make a good first impression with customers.b. Ones conduct should reflects positively upon the business.D. Discuss character traits.1. Couragea. Having the determination to do the right thing even when others don’t.b. Having the strength to follow ones conscience rather than the crowd.c. Attempting difficult things that are worthwhile.2. Good judgmenta. Choosing worthy goals and setting proper priorities.b. Thinking through the consequences of ones actions.c. Basing decisions on practical wisdom and good sense.3. Integritya. Having the inner strength to be truthful, trustworthy, and honest in allthings.b. Acting justly and honorably.4. Kindnessa. Being considerate, courteous, helpful, and understanding of others.b. Showing care, compassion, friendship, and generosity.c. Treating others as one would like to be treated.5. Perseverancea. Being persistent in the pursuit of worthy objectives in spite of difficulty,opposition, or discouragement.b. Exhibiting patience and having the fortitude to try again whenconfronted with delays, mistakes, or failures.6. Respecta. Showing high regard for authority, for other people, for self, forproperty, and for country.b. Understanding that all people have value as human beings.7. Responsibilitya. Being dependable in carrying out obligations and duties.
 
CONTENT/TEACHING OUTLINECOMPENTENCY:
9.00 Explore career-sustaining opportunities in sportsand entertainment marketing.
 OBJECTIVE:
9.03 Explain ethical responsibility in the sports andentertainment industry.
Sports and Entertainment Marketing ISummer 2003123
 
b. Showing reliability and consistency in words and conduct.c. Being accountable for ones own actions.d. Being committed to active involvement in ones community.8. Self-disciplinea. Demonstrating hard work and commitment to purpose.b. Regulating oneself for improvement and restraining from inappropriatebehaviors.c. Being in proper control of your words, actions, impulses, and desires.d. Doing ones best in all situations.E. Explain importance of ethics.1. Employees have a social responsibility to the companies for which theywork. These responsibilities include being truthful, fair and honest in theproduction, management, or selling of a product.2. Athletes and entertainers hire agents to represent them. Agents may alsobe accountants or attorneys. Responsibilities include negotiating personalservice agreements, contracts, and endorsements. Agents are usuallypaid a percentage of the PSA, contract, or endorsement.3. Handlers are individuals paid by athletes, entertainers, companies, orteams. Handlers are hired to assist with the public image of an athlete orentertainers by regulating their behavior. Companies, including teams,require employees, including athletes or entertainers, to act ethically.Athletes or entertainers who are incapable or reluctant to act ethicallyrequire handlers because of the opportunities to make money. Manytimes, the investment of hiring a handler is worth the cost.

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