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Critical evaluation of factors influencing customer loyalty and satisfaction in Supermarket Retail Industry

Critical evaluation of factors influencing customer loyalty and satisfaction in Supermarket Retail Industry

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Published by: abhigoldy on Jul 12, 2011
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Abhishek Meshram (09048790) Page 1
Customer Loyalty: A dependent variable on factors influencing it.In the context of Supermarket retail storesAbhishek Meshram09048790M.Sc. ManagementSeptember 2009Submitted to: The University of Glamorgan
Abhishek Meshram (09048790) Page 2
eclaration:This dissertation is submitted in part fulfilment of requirement of M.Sc. inManagement.³I declare that this dissertation is the result of my own independent investigation and allthe sources are duly acknowledged in the bibliography´Signed: Abhishek Meshram
ate: 14
October, 2010.
Abhishek Meshram (09048790) Page 3
³I thank God for being with me and guiding me throughout my journey of life so far. I amvery grateful to the University of Glamorgan for giving me an opportunity for writing thisdissertation as a part of my academic course.I am thankful to my dissertation supervisor Prof. Elizabeth Lloyd Parkes for giving meexcellent guidance in such short period of time and without her support this dissertation couldnot have looked the same as it looks now. I am really indebted to her. I thank my family for  being there for me and giving me the motivation to finish this dissertation in time. I wouldlike to specially thank Miss. Kalyani Wadyalkar for keeping me positive throughout theresearch work and being there as a friend in need.I would also like to offer a special thanks to the team and customers of Sainsbury¶sConvenience Store, Penarth and without their support this research would not have been possible.´Abhishek Meshram

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