HIGH

SCHOOL STUDENTS
High School Student Retail Expenditures
Table 10: Dimensioning Teen Spending Power-- Teens 12 to 17 Yrs Old Nationally and At Morristown High School
NATIONAL A. Teen population - 12 to 17 yrs old B. Aggregate Teen income C. Est Total Teen Retail and Dining Out Expenditures (=.6 * C) D. Estimated Avg Teen Retail and Dining Expenditures (=C/A) 26,000,000 $80,000,000,000 $48,000,000,000 $1,846

E. Total Teen Influenced Parental Spending On Teens $110,000,000,000 F. Teen Influenced Parental Spending On Retail & Dining (=.6 * E) $66,000,000,000 G. Avg. Teen Influenced Parental Spending On Teen Retail/Dining (=F/A) $2,538 MORRISTOWN HIGH SCHOOL H. Number of Students 1,500 I. Est Total MHS Student Retail and Dining Out Expenditures (=.H *D) $2,769,231 J. Est Total student Influenced Parental Spending On Retail & Dining (=.H *G) $3,807,692 Total Direct and Indirect MHS Student Retail and Dining Expenditures $6,576,923 This table was computed by DANTH based on information provided in: The Teen market in the U.S. Dr. Robert Brown & Ms. Ruth Washton, http://www.mindbranch.com/Teens-R567-647/ .