BABL-3 International Business Assignment Details Disney India?

This assignment is based on a hypothetical scenario where you, as an International Business consultant have been asked to assess the suitability of India as the location for the next Disney theme park. Your report will centre on the analysis of the relevant Indian PESTEL factors to the proposal. You should also choose a location in India which you think would be the most attractive (even if you decide not to recommend the development). Finally, you are asked to make recommendations to Disney on whether to go ahead with the investment or not Word count: 3,000

Learning Outcomes addressed and assessed in this Assignment: LO1. Critically assess the dynamic environment in which international businesses operate Select and analyse information to gain a coherent understanding of the theory and practice of international business. Format & Marking Scheme: Your report should be in the following format: Table of contents List of tables and figures

SECTION I Context of Report (100 words) 1. Purpose of the report (Introduction) SECTION II Research (2500 words) 2. Political-legal factors (400 words) 3. Economic factors (400 words) 4. Socio-cultural factors (400 words) 5. Technological factors (400 words) 6. Environmental factors (400 words) 7. Best possible location of resort (500 words) SECTION III Recommendations (400 words) 8. Recommendations (should be explicitly linked to findings) - Appendices - References Marking Scheme:  Style (15%) y Referencing Harvard Style y Grammar y Appropriateness i.e. professional language y Spelling y Structure Purpose of the report (5%) Strength of analysis of each PESTEL factor (50% - 10% each) o Analysis needs to be tailored to the theme park proposal not generic o Analysis needs to be up-to-date and not historical Strength of Location why is this place suitable? (10%) Recommendations (20%)