Professional Documents
Culture Documents
Dont laugh.
91 percent of journalists believe social media and web technologies are enhancing journalism 70 percent of journalists use social networks (up 28 percent from 2008) 48 percent of journalists use Twitter (up 25 percent from 2008)
60 percent of the time people get online to do something social 44 percent of Americans get news from email or via updates to social media networks 50 percent of links on Twitter go to mainstream media outlets 99 percent of blog links go to mainstream media sources (and 80 percent of those links going to four outlets: BBC, CNN, New York Times and Washington Post)
New
metrics:
Engagement Participation
Passion
Interaction Comments
Uploads
Social media guru J.D. Lasica and others suggest the 70-30 Rule for social media
70% of your content should be interacting with people, 30% can be selfserving/promotional What about in your newsroom?
Promoting stories
Holidays
big holiday like Easter or Earth Day or a smaller, less celebrated holiday like, International Pancake Day or Facebook "Like" button's birthday, use it as an excuse or reason to mention certain people Categorize.
Think of top 10 ways to describe your job. Think of your favorite hobbies. I focus on government transparency and accountability, so, I might make a list of some of my followers that also have a passion for those things
Use the same approach with this as with the holidays. And think outside the box.
Ohio University, did an alumni day in April called OUr Day. There were physical events in Athens, Ohio but use #FF to turn the event into a digital event
Web tools.
FollowFriday Helper
http://followfridayhelper.com/
FollowFriday
http://www.followfriday.com/ a website that ranks the most recommended Twitter users in the world
Use descriptions.
You can also make the #FF experience a little more personal by including just one person in the tweet and writing a few quick highlights about the person Use #FF as an excuse to thank loyal viewers, listeners, commenters, followers, etc. I love seeing a #FF mention on my profile and I am sure they will like it too!
If you cover education search and create saved search boxes on your mobile phone for key words related to the district you cover. You would be amazed at how many high school students and parents use Twitter (and without much of a filter). People involved with a story know more about what is going on and find out about news before the larger organization does most of the time.
If you see a lot of people speculating about the same thing and you have clarified that it is not true tell them that. Readers and viewers want the truth
Lets try it
Watch what you "like" on Facebook Consider a "Disclaimer" statement on your profiles Watch your comments Keep opinions to yourself or on personal accounts Watch what you delete
You Try
Journalism has often been done from the top of a mountain journalists would tell the community what they need to know. Today, much of the news has become a conversation, and journalists are being required to do as much listening to the community as they broadcast to them. --Vadim Lavrusik, Mashable.com
So remember.
Be Social
What goes on behind the scenes out in the field is something most journalists see every day, but viewers do not. Use this to your advantage and have someone take pictures, record short videos, etc.
If you find a great news story, share it!