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Table Of Contents

WHY HAVEN’T I HEARD OF THIS BEFORE?
A Simple Illustration
Prediction
BEHAVIORAL FINANCE
THE INVESTMENT ENVIRONMENT
ENDNOTES
Not Thinking Clearly
BECOMING OVERCONFIDENT
Illusion of Knowledge
Illusion of Control
RECIPE FOR DISASTER?
OVERCONFIDENCE: A CASE STUDY1
OVERCONFIDENCE AND TRADE FREQUENCY
Gender Differences
OVERCONFIDENCE AND RISK
OVERCONFIDENCE AND EXPERIENCE
Mutual Funds
OVERCONFIDENCE AND THE INTERNET
SUMMING UP
ENDOWMENT EFFECT
Endowment and Investing
STATUS QUO BIAS
ATTACHMENT BIAS
OVERCOMING THESE BIASES
Emotions Rule
DISPOSITION EFFECT
the disposition effect
DO WE REALLY SELL WINNERS?
The Disposition Effect and the Media
AVOIDING THE AVOIDING OF REGRET
IN SUMMARY
HOUSE-MONEY EFFECT
SNAKE-BIT (RISK-AVERSION) EFFECT
BREAK-EVEN EFFECT
WOULD YOU BUY THIS IPO?
THE TECH BUBBLE
SPEED IS OF THE ESSENCE (NOT)
INVESTMENT CLUBS
Beardstown Ladies
Beardstown Ladies
Investment Club Performance
Investment Clubs and Social Dynamics
Functioning of the Brain
MENTAL BUDGETING
Matching Costs to Benefits
Aversion to Debt
SUNK-COST EFFECT
ECONOMIC IMPACT
MENTAL ACCOUNTING AND INVESTING
MENTAL ACCOUNTING AND PORTFOLIOS
RISK PERCEPTIONS
Risk Perception in the Real World
Building Behavioral Portfolios
MEMORY AND INVESTMENT DECISIONS
COGNITIVE DISSONANCE
Cognitive Dissonance and Investing
Cognitive Dissonance and the Steadman Funds
MEMORY AND SOCIALIZATION
REFERENCE POINTS
REPRESENTATIVENESS
Representativeness and Investing
FAMILIARITY
Familiarity Breeds Investment4
Familiarity Breeds Investment Problems
Investing and the Internet
THE RISE OF THE INTERNET INVESTOR
AMPLIFYING PSYCHOLOGICAL BIASES
Information and Control
Online Trading and Overconfidence
DAY TRADERS—THE EXTREME CASE
A ROSE.COM BY ANY OTHER NAME
A BUBBLE BURST
The More Things Change…
THE BOILER ROOM GOES ONLINE
What Can I Do about It?
SHORT-TERM VERSUS LONG-TERM FOCUS
CONTROLLING OURSELVES
Rules of Thumb
Environment Control
SELF-CONTROL AND SAVING
IRAs
401(k) Plans
SELF-CONTROL AND INVESTING
SELF-CONTROL AND DIVIDENDS
STRATEGY 1: UNDERSTAND YOUR PSYCHOLOGICAL BIASES
Letting Emotions Rule
Functioning of the Brain
STRATEGY 2: KNOW WHY YOU ARE INVESTING
STRATEGY 3: HAVE QUANTITATIVE INVESTMENT CRITERIA
STRATEGY 4: DIVERSIFY
STRATEGY 5: CONTROL YOUR INVESTING ENVIRONMENT
ADDITIONAL RULES OF THUMB
IN CONCLUSION
INDEX
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Investment Madness

Investment Madness

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Published by Manasi Hinge

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Published by: Manasi Hinge on Jul 13, 2011
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