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Edelman Launches BlogLevel and TweetLevel Tools for Navigating Influence

Edelman Launches BlogLevel and TweetLevel Tools for Navigating Influence

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Published by: Edelman on Jul 13, 2011
Copyright:Attribution Non-commercial


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250 Hudson Street New York New York 10013 Tel +1 212 768 0550 Fax +1 212 704 0117 www.edelman.comA Daniel J Edelman Company
: Derek Creevey212-819-4834derek.creevey@edelman.com 
Edelman Launches BlogLevel and TweetLevel Tools for Navigating Influence
July 14, 2011 (New York)
, the world’s leading PR firm, today launched 
BlogLevel and version2.0 of  TweetLevel,free tools that allow communicators to identify who is influential on a particular topic, on a designated platform. TweetLevel finds the influentials on Twitter, and BlogLevel does thesame in the blogosphere.
The new tools build on the original TweetLevel which MTV used to select its first “Twitter Jockey,”
dubbed one of the top Twitter moments of 2010. Both tools offer practical intelligence for companiesand brands, using a proprietary algorithm that uses forty different metrics to track and score bloggersand tweeters
in any language and country
according to their influence. People who rank highest arethose who create original ideas that are amplified by others, and those who engage most meaningfullywith their followers.
“Think of these tools as a ‘GPS’ for navigating influence on any topic,’” said Nancy Ruscheinski, chief 
n officer, Edelman. “Knowing which bloggers and tweeters are influential –
and understandingwho influences the influentials
helps us plan and measure effective campaigns and offer better, real-
time intelligence to our clients.”
 Ruscheinski adds that although the tools were primarily developed for internal use, the algorithm andtools are being made widely available because the broader application for communicators is clear, and
the firm welcomes a crowdsourced approach to the tools’ evolution over tim
e.Already, BlogLevel and TweetLevel have been beta-tested by more than 400 people (including universityprofessors, industry analysts, marketing professionals, journalists and brand marketers), who have usedthe tools to track:
the most relevant and influential users on various topics
the amount of buzz and noise around a specific area
the dialogues people are having and the links they’re sharing
what any given tweeter or blogger is discussing, influencing and being influenced by

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