Entry to the Family Funday will cost $10 per person. We will also have raffletickets, toy sales and other means of generating income that will supplement ourentry tickets.
This will be the first year the Family Funday will be held. FYD was founded in1995 and have been involved in various other charitable events such as FYDs BigWalk fundraiser.
Parking and Trans
There is ample parking available at Lollipops Playland and if needed, there is additional parking space available nearby. The venue is alsoaccessible by bus.
l aged children
This is the primary target of FYDs Kiwi Canprogramme.
One-parent families consist of around 22% of all family types inHamilton. Also, if they are a working parent they will not have many opportunities tospend quality time with their family.
les with children
couples with one or more children make up for around 40%of all families in Hamilton. Again, work commitments and lack of time means thatweekends are usually the only times where the whole family is spending timetogether
This target group is relevant to us as grandparents may have visitinggrandchildren over the weekend or have a role in caring for the child(ren).Depending on age, this group is more likely to go to an event with theirgrandchildren.
Whanau and extended family
The family emphasis of our event means that we arealso targeting extended whanau as these family members can have a major role in achilds life and do not have many opportunities to spend time together.
Our promotion plan will take an integrated approach while trying to keep costs at aminimum. This approach will help us to reach our targets audiences throughdifferent channels.
What Now, a popular childrens television programme, will be approached to coverour event and although promotion leading up to the event may be limited throughthis medium, we can offer sponsors visibility of logos etc during air time. Thismedium will also help us to raise awareness about FYD as an organisation.