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branding of harry potter

branding of harry potter

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Published by vivekchaubey

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Categories:Types, Business/Law
Published by: vivekchaubey on Jul 14, 2011
Copyright:Attribution Non-commercial

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12/30/2012

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text

original

 
HARRY POTTER: A MULTI-BILLIONDOLLAR BUSINESS
BYAbhijeetAtishAnkitShivrajRamji
 
Jo
anne Kathleen R
ow
ling unempl
oy
ed unkn
ow
n
w
r
o
te a st
o
r
y
b
y
magical
wo
rds
of 
a b
oy
 
w
ithmagical p
ow
ers in seven parts.
Struggling t
o
 
ind a publisher and
o
nl
y
made ameager $3640
w
ent
o
n t
o
create a brand
Harr
y
P
o
tter a series
of 
seven b
oo
ks .a series
of 
six m
o
vies seventh in makingab
o
ut 350 milli
o
n c
o
pies s
o
ldab
o
ut $10 billi
o
n d
o
llars
of 
business d
o
neall in a span
of 
13
y
ears
 
Brand Creation
Phil
o
s
o
phers St
o
ne a 250 page n
o
vel
w
hich shet
oo
k
fo
r publishing and
w
as rejected b
y
man
y
 publishers
o
n the gr
o
unds that market
w
as n
o
t read
y
 
fo
r such b
oo
ks .
Finall
y
managed t
o
strike a deal
w
ithBl
oo
msbur
y
(U.K. based publisher)
w
hichkn
ow
ing a little that it
w
as g
o
ing t
o
publish
w
hat
wo
uld s
oo
n bec
o
me the m
o
st s
o
ught a
terchildren's b
oo
k ever.
The b
oo
ks
irst print run a paltr
y
500 c
o
pies andthe b
oo
k
w
as n
o
t appreciated b
y
critics at thattime.

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