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Table Of Contents

Executive Summary
1 Introduction
2 Project aims and outputs
3 Real world consumer behaviour: literature review
3.1 Introduction
3.2 How do consumers really make decisions?
3.3 Understanding consumer decision-making
3.4 Decision-making and short-cuts: the use of 'heuristics of judgment'
3.5 Habit
3.6 Identity, altruism and social influence
4 Case studies of real consumer behaviour:
4.1 Introduction
4.2 Time discounting and energy saving: energy using products
4.3 Time discounting and food behaviour
4.4 Willingness not to choose and the use of energy defaults
4.5 Fuel efficiency, CO2 emissions and vehicle choice
4.6 Real world researcher behaviour
5 Understanding consumer behaviour: evidence from product marketing
5.1 Introduction
5.2 Food and drink
5.2.1 Introduction
5.3 New vehicles
5.3 Consumer electronics
5.4 White goods
6 Implications for policy-makers
6.1 Introduction
6.2 Key findings for policy-makers: a summary
6.3 Implications for policy: discussion
7 Product-specific policy opportunities
7.1 Implications for consumer vehicles policy
7.2 Implications for consumer food policy
7.3 Implications for consumer electronics policy
7.4 Implications for white goods policy
7.5 Implications for energy and utilities
1.2 ‘Real world’ case studies
1.3 Product-specific market research
1.4 Policy briefings and testing process
Annex 2: Search terms and databases searched
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Real World Consumer Behaviour

Real World Consumer Behaviour

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Published by David Lartey

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Published by: David Lartey on Jul 14, 2011
Copyright:Attribution Non-commercial


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