SWASTIK DASH VISHWAJEET CHOPRA VISHAL PAHARIYA RAGHVENDRA VAIDYA CHINMAY AGRAWAL SUMIT JANGRA SANYAM AGGARWAL

External factors influencing a companys performance. For example GDP, interest rate, purchasing power of people etc. Analysis of Macro environment is important to know the current position of a company, future scenario and how they are going to affect a companys business.

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Rs 13000 crore industry. Mainly dominated by organised sector. Highly raw material sensitive Also depends on
 agricultural and industrial performance of the economy transportation needs and production of vehicles.

Divided into 3 sectors namely: original equipment makers, Replacement sector and export sector.

Indian Tyre Industry

Commercial vehicles

Passenger vehicles

Others

MHCV

HCV

LCV

Farm Vehicles

OTR

Industrial Vehicles

Cars

Motorcycles

cooters

High-performance company and one of the leading Indian tyre manufacturer. Founded in 1976, has annual revenues of over US$ 1.8 billion. Pioneer in the implementation of Six Sigma among all tyre companies in India. Among the top15 tyre manufacturers in the world in terms of revenue. Network of 4000 dealerships in India with over 2500 exclusive outlets.

Entry Barriers: HIGH

Bargaining Power of the buyer: HIGH

Inter ir i alry: LOW

Bargaining Power of the supplier: HIGH

Threat of substitutes: LOW

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GDP Absolute Time Inflation Road Length Index of industrial production Service Sector Contribution Population

Road and support infrastructure Import Restrictions Government Policies

Increasing costs of Raw Materials Changes in taxation policies Sources of Demand

Growing Economy
Increase in income level, higher disposable income Increase in demand for passenger cars Increase in demand of freight movement Increase in commercial vehicles demand Increase in Tyres Demand from OEMs Creates Replacement demand after about 1218 months Increase in Tyre Sales Interest in wear & tear of tyres

Creates Replacement demand for Tyres

Increase in demand for passenger car tyres

Creates Replacement demand after about 2448 months

Explosion in the number of nuclear families Higher car density per family Shifting away from Savings, to EMI culture

Development of radial technology Advanced technology introduced by international players Improved Capacity-utilization techniques

Strength
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Market leadership in the segment of truck and bus tyres Global quality standards, international process and system certifications and presence Extensive distribution network in India and South Africa High usage of IT

Weakness
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No presence in two and three wheeler market segment It is a capital intensive business

Opportunities
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Leadership position in the commercial vehicle segment New product segments like Truck/Bus Radial (TBR), Off The Road tyres (OTR), retreading and allied automotive services Growth in overseas markets like Europe

Threats
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Imports from neighbouring countries at competitive prices Raw material price volatility radialisation level in the commercial vehicle segment Inverted duty structure between tyre and natural rubber

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Venturing into two and three wheeler segments aggressive marketing product innovation Opening more TRUST outlets Increase global presence