Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1.2KActivity
0 of .
Results for:
No results containing your search query
P. 1
Project Report,HDFC BANK

Project Report,HDFC BANK

Ratings:

4.78

(37)
|Views: 69,600|Likes:
Published by sinharitwik
A PROJECT REPORT ON "OPENING SAVINGS ACCOUNT BY MEETING CUSTOMERS" FOR HDFC BANK, PUNE
PREPARED BY-
RITWIK SINHA
SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION
PUNE-411043
BATCH-2007-2009
A PROJECT REPORT ON "OPENING SAVINGS ACCOUNT BY MEETING CUSTOMERS" FOR HDFC BANK, PUNE
PREPARED BY-
RITWIK SINHA
SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION
PUNE-411043
BATCH-2007-2009

More info:

Published by: sinharitwik on Sep 14, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

05/09/2014

pdf

text

original

 
CHAPTER1- INTRODUCTION
1.1 THE TOPIC: “OPENING SAVINGS ACCOUNTS BY MEETING CUSTOMERS”
At HDFC Bank, I was assigned with the topic as “Opening Savings Accounts by MeetingCustomers” for my project work. I joined the company as a Sales Executive. The selection of thetopic was to know how the company generates business through them.Sales Executives are those sources of a company who have their own relations and personalcontacts among common public that they use to generate business through. Company has certaincriteria to recruit these Sales Executives. The steps are as follows.
He should be at least 12
th
passed.
He should have good personal contacts.
He should have convincing power.
He should be above 18
th
year old.Once he through all these steps of recruitment, he becomes the Sales Executive of thecompany and reserve the right to sale the various products to any prospect client also he is paidthe commission a certain percentage. There are some reward and tour package also.
1
 
 1.2 REASON FOR SELECTION OF THIS TOPIC:
The financial sector is one of the booming and increasing sectors in India. The Sales Executivesare one of the most powerful, efficient and effective channel through which the company salesits various types of financial products. It is really difficult to convince customers and sell a single product but since these executives have their own personal contacts which make the entire task easier to sell a product. Whereas in my entire project work I found my interest in working in ateam, dealing with customers and finally convincing them to open an account with the bank.
1.3 IMPORTANCE TO THE COMPANY:
The ultimate purpose of giving me this topic was to know about the customer’s perceptionsabout the different products of the bank, how these products can attract them and how thecompany can generate maximum profit by convincing them through sales executives.
1.4 LEARNING FROM THE STUDY:
The process of recruitment for Sales Executives of HDFC Bank.
Different products and services provided by the bank.
Customers’ perception about the different products.
The brand image of the bank.
What are the problems faced by these sales executives daily basis.
How to communicate with the customers.
Different techniques of dealing with the customers.
How to convince and convert a customer into a real customer.
2
 
 
CHAPTER 2-ORGANIZATION PROFILE
2. COMPANY HISTORY2.1FORMATION OF THE COMPANY
The Housing Development Finance Corporation Limited (HDFC) was amongst the first toreceive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industryin 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operationsas a Scheduled Commercial Bank in January 1995.
PROMOTER 
HDFC is India's premier housing finance company and enjoys an impeccable track record inIndia as well as in international markets. Since its inception in 1977, the Corporation hasmaintained a consistent and healthy growth in its operations to remain the market leader inmortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC hasdeveloped significant expertise in retail mortgage loans to different market segments and alsohas a large corporate client base for its housing related credit facilities. With its experience in thefinancial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.
BUSINESS FOCUS
HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build soundcustomer franchises across distinct businesses so as to be the preferred provider of bankingservices for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain thehighest level of ethical standards, professional integrity, corporate governance and regulatorycompliance. HDFC Bank's business philosophy is based on four core values - OperationalExcellence, Customer Focus, Product Leadership and People.
3

Activity (1,234)

You've already reviewed this. Edit your review.
1 hundred thousand reads
Tushar Shelke added this note
PLZ MAIL ME SIR THIE EMAIL TD SHELKETUSHAR07@GMAIL.COM
Sunny Sony liked this
Anju Chandrasekhar added this note
tnkz
Dinesh Kumar added this note
Plz mail me sir this email id rajkuku.kumar@gmail.com
shashi124 liked this
Shilpi Rai liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->