Opinions about the Ticket Industry
Over two thirds of General Ticket Users agree that ticketindustry transparency is important, with 68% demandingdisclosure of all Primary market VIP ticket withholding.
Which is closer to your view?
To what extent do you agree or disagree with the following statement?
Original ticket issuers (such as Ticketmaster, event venues, artists or teams) havethe right to ignore face value pricing, and to sell tickets through a resale market for much higher prices
General Ticket Users associate
Options & Choice
more with the Ticket Resale Market than the Primary Market.
Which of the following attributes do you think are associated with the primary ticket/ ticket resale market? You may select up to 3 attributes. Multipleresponses permitted (up to 3); Ranked by Ticket Resale Market
Confusion over Paperless Tickets
General Ticket Users confuse paperless tickets with electronicand mobile phone ticket systems. Though 85% initially say theyknow “very little” to “a lot” about paperless tickets, among thatgroup, only 29% can offer a correct definition, unaided.
How much do you know about “Paperless” ticketing systems?
In your own words, please describe what you think “Paperless” ticketingsystems are.
Asked of those who know at least a “very little” about Paperlessticketing systems.600 108
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In the face of developing ticket system technologies, game-changing mergers and new players in the ticket industry field,fans are left to navigate a confusing landscape of ticketingoptions. Furthermore, fans’ rights and free-market principlesdeteriorate with the propagation of paperless tickets by primaryticket sellers.Penn Schoen Berland, an independent market research andconsulting firm, conducted 1000 online surveys in the U.S. amongGeneral Ticket Users. The purpose of this poll was to understandGeneral Ticket Users’ awareness and opinions of Paperless ticketsystems as well as their attitudes about the ticket industry andticket rights.
DESCRIPTION OF PAPERLESS TICKETS
SHOWN TO ALL GENERAL TICKET USERS
“Paperless tickets” describes a new ticketing technology that has beenimplemented for some major artists' concerts (e.g., Miley Cyrus) and by some major sports teams (e.g., Cleveland Cavaliers and HoustonRockets). The following describes how the system generally works:
Tickets must be purchased online and are often non-transferable.
To gain entry into an event the ticket purchaser swipes the credit card used to purchase the ticket and presents a government issued ID – rather than presenting a physical ticket.
A receipt with the seat location is printed off and given to the ticket purchaser.
Once purchased, many paperless tickets cannot be given away or resold.
Some ticket issuers allow paperless tickets to be transferred, but only through their own websites, and often the issuers limit resale prices to theoriginal purchase price or impose a price cap or price floor on resellers.
Paperless tickets cannot be given away or sold or purchased throughany other marketplace (e.g. eBay, StubHub, Craigslist) or throughticket brokers.
After reading a description of paperless tickets, General TicketUsers who have “purchased”
paperless tickets drops from 40%to 22%. A jump from 7% to 21% of General Ticket Users whohave “never heard of paperless tickets” is further indication thatthere is confusion over what a paperless ticket is.
Based on this explanation of paperless tickets, have you…?