This publication is designed to provide accurate and authoritative informationin regard to the subject matter covered. It is sold with the understanding that thepublisher is not engaged in rendering legal, accounting, or other professional ser-vice. If legal advice or other expert assistance is required, the services of a com-petent professional person should be sought. Vice President and Publisher: Cynthia A. ZigmundEditorial Director: Donald J. HullAcquisitions Editor: Mary B. GoodSenior Managing Editor: Jack KiburzInterior Design: Lucy JenkinsCover Design: Design LiterateTypesetting: Elizabeth Pitts
2003 by Martha BarlettaPublished by Dearborn Trade PublishingA Kaplan Professional CompanyAll rights reserved. The text of this publication, or any part thereof, may notbereproduced in any manner whatsoever without written permission from thepublisher.Printed in the United States of America03040510987654321
Library of Congress Cataloging-in-Publication Data
Barletta, Martha.Marketing to women : how to understand, reach, and increase your shareof the world’s largest market segment / Martha Barletta.p.cm.Includes bibliographical references and index.ISBN 0-7931-5963-6(hc) 1. Women consumers.2. Marketing.I. Title.HC79.C6 B365 2003658.8
04—dc212002014926Dearborn Trade books are available at special quantity discounts to use for salespromotions, employee premiums, or educational purposes. Please call our Spe-cial Sales Department to order or for more information, at 800-621-9621, ext.4307, or e-mail Terri Joseph at firstname.lastname@example.org.