Professional Documents
Culture Documents
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
DIGITAL
OPPORTUNITY
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
What is a
...like this...
change behaviour
interaction dial
TNOC | 2010 | Ruud Janssen | www.tnoc.ch
image idea by Samuel J. Smith
content
2
continuity
context
3
graphic source: David Armano adapted by Ruud Janssen
connectivity
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
DIGITAL
OPPORTUNITY
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY
Extend Meetings Include More People Improved Interaction Alternative Formats
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY
Extend Meetings Include More People Improved Interaction Alternative Formats
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY
Extend Meetings Include More People Improved Interaction Alternative Formats
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
EXTEND MEETINGS
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
EXTEND MEETINGS
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
EXTEND MEETINGS
LIVE EVENT SOCIAL NETWORKS
WEBINARS
CASE STUDY
SALES MEETING
VIDEO
BLOGS
WEBCASTS
VIRTUAL EVENTS
PRESS RELEASE
WHITEPAPER
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY
Extend Meetings Include More People Improved Interaction Alternative Formats
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY
Extend Meetings Include More People Improved Interaction Alternative Formats
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD
VIRTUAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
OPPORTUNITY
Extend Meetings Include More People Improved Interaction Alternative Formats
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
EXTEND MEETINGS
WHAT IS IT? VIRTUAL PRESENTATION SLIDES + AUDIO WHATS NEW? INCREASED ADOPTION NEW SIMPLE CHOICES WHY IS IT ON THE LIST? SHARABLE CONTENT LIST BUILDING
WEBINAR
EXTEND MEETINGS
WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONAL SCHEDULES WHATS NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING
EXTEND MEETINGS
WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHATS NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING
EXTEND MEETINGS
WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHATS NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING
EXTEND MEETINGS
WHAT IS IT? EXTEND CONTENT REACH EXTEND CONTENT LIFE WHATS NEW? SEARCH FUNCTIONALITY TAGGING AND UGC LOCALISATION WHY IS IT ON THE LIST? ROI INSTANT ACCESS GENERATION
CONTENT REPURPOSING
Thursday, 14 July 2011
EXTEND MEETINGS
WHAT IS IT? PARTICIPANT PROFILES CONNECT PERSONLIZED SCHEDULES WHATS NEW? AFFORDABLE & ADOPTED 30-70% WILL JOIN INTEREST TAGGING
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
HYBRID EVENT
HYBRID EVENT
BACKCHANNEL
BACKCHANNEL
BACKCHANNEL
BACKCHANNEL
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
INCREASE INTERACTION
WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHATS NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION
INCREASE INTERACTION
WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHATS NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION
INCREASE INTERACTION
WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHATS NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION
INCREASE INTERACTION
WHAT IS IT? VISIBLE IDEA GENERATION SHARING TOOL CATEGORIZE & PRIORITY WHATS NEW? CROSS PLATFORM USER FRIENDLINESS WHY IS IT ON THE LIST? RESULTS DRIVEN DIRECTLY ACTIONABLE (NEW)MULTI USER FUNCTION
INCREASE INTERACTION
WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR ATTENDEES WHATS NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN THE PALM OF THE ATTENDEES HAND LOW COST CUSTOM APP
MOBILE DEVICES
INCREASE INTERACTION
WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR ATTENDEES WHATS NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN THE PALM OF THE ATTENDEES HAND LOW COST CUSTOM APP
INCREASE INTERACTION
WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR ATTENDEES WHATS NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN THE PALM OF THE ATTENDEES HAND LOW COST CUSTOM APP
INCREASE INTERACTION
WHAT IS IT? MOBILE DEVICES (APPLICATIONS) FOR ATTENDEES WHATS NEW? MOBILE PHONE SEVERAL NEW DEVICES WHY IS IT ON THE LIST? POWER IN THE PALM OF THE ATTENDEES HAND
ALTERNATIVE FORMATS
TELEPRESENCE VIRTUAL WORLD
VIRTUAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
ALTERNATIVE FORMATS
WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHATS NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE
TELEPRESENCE
ALTERNATIVE FORMATS
WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHATS NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE
ALTERNATIVE FORMATS
WHAT IS IT? HI-END VIDEO CONFERENCING SOLUTION WHATS NEW? HIGH-QUALITY VIDEO 3RD PARTY VENUES WHY IS IT ON THE LIST? LOW COST & GREEN (NEW) PLATFORM DIALOGUE
GROUP TELEPRESENCE
Thursday, 14 July 2011
ALTERNATIVE FORMATS
WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHATS NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS
ALTERNATIVE FORMATS
WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHATS NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS
ALTERNATIVE FORMATS
WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHATS NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS
ALTERNATIVE FORMATS
WHAT IS IT? VIDEO/ENTERTAINING VIVID AVATAR BASED WHATS NEW? ENGAGING SERVICE DRIVEN CHAT / RECORDABLE WHY IS IT ON THE LIST? TRANSACTION DRIVEN (NEW) PLATFORMS PROVEN SUCCESS
VIRTUAL PLATFORMS
OPPORTUNITY
Extend Meetings Include More People Improved Interaction Alternative Formats
DIGITAL
Source: Event Technology Shopping List 2010 Samuel Smith & Ruud Janssen
So what is a
thinking
outside
the room
content
2
continuity
context
3
graphic source: David Armano adapted by Ruud Janssen
connectivity
WHY?
purpose
WHO?
audience
who is your audience? what are their needs? what do they do online?
WHAT?
objectives
what is the key message to convey? what do you want your audience to think, know, feel or do? what are you going to measure? how to develop the story based on WHY | WHO | WHAT what technology components could support and what results can you track
HOW?
strategy
review results and evaluate based on execution towards objectives what worked | what didnt
TNOC | 2010 | Ruud Janssen | www.tnoc.ch
Case study 1
ff
ROM ONS F LES S MP ENT CA IES EV CIT T W IN
69
Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010
#eventprofs
70
Overview
Dallas, TX
Minneapolis, MN
Basel, Switzerland
10
75
15
550
71
Thursday, 14 July 2011
Event Camp Twin Cities blew me away. For the rst time ever, this was ofcially a hybrid event that works.! It was the whole package. I got way more than I expected. If I had to pay for it - I would have.
72
Thursday, 14 October 27, 2010 July 2011
At 6:00 pm... I realized for the rst time I was alone in my ofce.! I looked around and wondered where the [other] people had gone.
73
Thursday, 14 July 2011
74
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75
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76
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77
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78
Photo Courtesy of Noah Wolf Photography
2011
79
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80
2011
81
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82
Thursday, 14 July 2011
010 Thursday,
14 July 2011
2011
88
Thursday, 14 July 2011
89
Wednesday, October 27, 2010
July 2011
14 July 2011
94
Photo Courtesy of Noah Wolf Photography Wednesday, October 27, 2010 Thursday, 14 July 2011
95
Thursday, 14 July 2011
97
Thursday, 14 July 2011
Jenise Fryatt
Samuel J. Smith
- 15 Pre-Event Blog Posts - 6 Speaker Interviews - 8,200 Page Views Before - 3,850 Week of Event
Mitchell Beer
- Sent 265 Fact Based highlight Tweets - Used Eventcamptc ID - Used a Separate Stream to highlight - Plus, linked into #ectc10 stream - 100 Retweets of @eventcamptc
Heidi Thorne
Emilie Barta
- 3400 Tweets - Over 250 Contributors - Incoming and Outgoing Ideas - 2nd Only to Vikings on Opening Night
101
Thursday, 14 July 2011
Mitchell Beer
Chris Uschan
- Two-Tiered Distribution: > Summary + Photos + Links > Full Recap + Photos + VIdeos - Distribution in 5 Locations > Engage365 > BizBash Hive > Event Coup > Meeting Support Institute - Over 35,000 Page Views to Date
Re-Package Content for Distribution After Event
103
104
Photo Courtesy of Noah Wolf Photography
Case study 2
Launched in 1984 Apply and pay to speak Pay to watch live 2006: Posted videos 2008: 100 million views 2009: 200 million views