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6-21-11 Louboutin Memo of Law I-s-o P-i

6-21-11 Louboutin Memo of Law I-s-o P-i

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Published by: Charles Colman Law, PLLC on Jul 14, 2011
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07/14/2011

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ME111867601v.2
UNITED STATES DISTRICT COURTSOUTHERN DISTRICT OF NEW YORK
CHRISTIAN LOUBOUTIN S.A.; CHRISTIANLOUBOUTIN, L.L.C.; and CHRISTIANLOUBOUTIN,Plaintiffs,v.YVES SAINT LAURENT AMERICA, INC.;YVES SAINT LAURENT AMERICAHOLDING, INC.; YVES SAINT LAURENTS.A.S.; YVES SAINT LAURENT (anunincorporated association); JOHN AND JANEDOES A-Z (UNIDENTIFIED); and XYZCOMPANIES 1-10 (UNIDENTIFIED),Defendants.X:::::::::::::::XCivil Action No.:11 Civ. 2381 (VM)ECF Case
PLAINTIFFS’ AMENDED MEMORANDUM OF LAW IN SUPPORT OFAPPLICATION FOR A PRELIMINARY INJUNCTION
HarleyI. LewinMcCARTER & ENGLISH, LLP245 Park Avenue, 27
th
FloorNew York, New York 10167Tel.: (212) 609-6800Fax: (212) 609-6921Lee Carl BrombergMcCARTER & ENGLISH, LLP265 Franklin StreetBoston, Massachusetts 02110Tel: (617) 449-6500Fax: (617) 607-9200
 Attorneys for Plaintiffs Christian LouboutinS.A., Christian Louboutin, L.L.C., and Christian Louboutin
Case 1:11-cv-02381-VM Document 18 Filed 06/21/11 Page 1 of 32
 
ME111867601v.2
TABLE OF CONTENTS
PageTABLE OF AUTHORITIES.........................................................................................................iiiPRELIMINARY STATEMENT.....................................................................................................1STATEMENT OF FACTS..............................................................................................................1A.Louboutin’s Substantially Exclusive Use of theRed Sole Mark and theGrowth of the CHRISTIAN LOUBOUTIN Brand..................................................1B.Louboutin Has Created Considerable Goodwill and Brand Recognition inthe Red Sole Mark...................................................................................................2C.Louboutin’s Promotional Activities Have Enhanced the Strength andDistinctiveness of the Red Sole Mark......................................................................4D.Louboutin’s Federal Registration for the Red Sole Mark........................................7E.The Threat to Louboutin from YSL.........................................................................7ARGUMENT...................................................................................................................................9I.LOUBOUTIN IS LIKELY TO SUCCEED ON THE MERITS OF ITS CLAIMS............9A.Louboutin Will LikelyPrevail on its Trademark Infringement and UnfairCompetition Claims.................................................................................................91.The Red Sole Mark Is Valid and Protectable...............................................9a.Length and Exclusivity..................................................................11b.Unsolicited Media Coverage..........................................................11c.Advertising Expenditures...............................................................12d.Sales Success.................................................................................13e.Attempts to Plagiarize the Mark....................................................13f.Consumer Studies..........................................................................132.YSL’s Mark Is Likely to Cause Confusion with the Red Sole Mark........14B.Louboutin is Likelyto Succeed on its Federal Dilution Claim BecauseYSL’s Use of Red Soles Blurs the Distinctiveness of Louboutin’s FamousRed Sole Mark.......................................................................................................21
Case 1:11-cv-02381-VM Document 18 Filed 06/21/11 Page 2 of 32
 
ii
ME111867601v.2
C.Louboutin Will LikelyPrevail on its State Law Claims........................................22II.LOUBOUTIN WILL BE IRREPARABLY HARMED UNLESS YSLISENJOINED FROM SELLING THE INFRINGING FOOTWEAR..................................23III.THE BALANCE OF THE HARDSHIPS FAVORS LOUBOUTIN.................................24IV.ENJOINING YSL FROM USING CONFUSINGLY SIMILAR MARKS TOTHE RED SOLE MARK IS CONSISTENT WITH THE PUBLIC INTEREST.............25CONCLUSION..............................................................................................................................25
Case 1:11-cv-02381-VM Document 18 Filed 06/21/11 Page 3 of 32

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