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1_Global Market Entry Strategies Ban Galore)

1_Global Market Entry Strategies Ban Galore)

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Published by avnijain1987

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Categories:Business/Law
Published by: avnijain1987 on Jul 15, 2011
Copyright:Attribution Non-commercial

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08/07/2014

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1
Global Market Entry Modes
Prof. A.K. SenguptaFormer Dean, Indian Institute of Foreign Trade
 
2
Global Market Entry Modes
Commitment to Export
Analyse
Internal Factors-Product-Resources
Ex
ternal Factors-Market
E
nvironment-Competitive ProfileDecide on
International Market InvolvementMarket Identification & targeting
Entry mode Selection
Marketing Mi
x*
Product
*
Price
*
Distribution
*
PromotionOrganiseDepartmentSubsidiaryJt. Venture
Ex
 port HouseAllocate Resources
*
Product
*
Arrange Resources
Ex
 port
 
ReviewModifySet new target
Set TargetsImplement
 
3
The Concept of International Market
E
ntry‡ An institutional mechanism by which a firmmakes its products and services available toconsumers in overseas markets‡ Franklin Roots defines the market entrystrategy as a
comprehensive plan
which setsforth the objectives, goals, resources and policies that guide a company¶s international business operations for achieving sustainablegrowth in world markets.

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