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mkting ppt4

mkting ppt4

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Published by: Sanjam Singh Sabharwal on Jul 15, 2011
Copyright:Attribution Non-commercial

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10/14/2012

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Definition of ConsumerBehavior
Individuals or groups acquiring, usingand disposing of products, services,ideas, or experiences
Includes search for information andactual purchase
Includes an understanding of consumerthoughts, feelings, and actions
 
 A 
cquisition, Consumption andDisposal
cquisition
Receiving
Finding
Inheriting
Producing
purchasing
Consumption
Collecting
Nurturing
Cleaning
Preparing
Displaying
Storing
Wearing
Sharing
 
 A 
cquisition, Consumption,Disposal
Disposal
Giving
Throwing away
Recycling
depleting

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